by: Carol Bryant
You blogged something: woo hoo! Looking for a way to get comments, promote what your blood, sweat, and (sometimes) tears to the whole world? After all, YOU had something to say, you formulated a post, probably took time to post some images or video and now people need to see it. So you wait.
And not much happens. But your post is great, right? I mean, you shared something worth writing about and people need to reply, engage, and spread the word. In a perfect world, this would happen. In the blogging world, it’s all about what you do after your masterpiece that means as close to perfect as possible. Here’s how:
SEO: Ah, the three little letters that pack so much punch. Every year during the BlogPaws conference, there are many conversations, dialogue, and even seminars about how to do this properly (I know, I’ve been to all four conferences to date). Search engine optimization is crucial for success, and I’ve recently been schooled on this art by blogger Karen Nichols. Too much to cover here, but search the BlogPaws archives and join our community: We talk about SEO there, too.
Share and interact: Facebook, Twitter, Reddit, StumbleUpon, LinkedIn, and all those social media networks that are in place for this very reason. If you write it and promote it once, good luck getting eyes on it. Something you wrote on Monday at 10 am may not be seen by someone following you on Twitter at 5 pm Friday. Set up some timed tweets and even better, interact and share.
Network: Be a part of the ever-growing blogosphere that is targeted to your niche. If you are reading this, it probably pertains to pets, right? Then network with BlogPaws community and in our Twitter chats. Come to the conferences, be a part of the ad network, and for more icing on the pet cake: If you reply to other people’s blogs and are a good “tweep,” watch the full circling you will enjoy.
Pin It: I neglected to mention Pinterest on purpose thus far. It deserves its very own category. Recipes and decorating ideas aside (and how addictive are they), Pinterest is making a serious dent in the social media world. According to reports I’ve read recently, though people spend less time per month on Pinterest compared to Facebook, millions of visitors per month to a fairly new social media site is worth your attention. BlogPaws has a Pinterest account; do you?
Write Often and Write Well: Google loves fresh and new content. Their Panda search results ranking algorithm pretty much assures that duplicate content and blogs that are infrequently updated will fall off in search engine results for your particular niche.
What have you done to increase blog traffic? Let us know and how we can help to make it better…