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  • How to Do Keyword Research for Free

    dog laying next to woman on business laptop | How to Do Keyword Research for Free

    Keyword research is an essential part of any successful SEO strategy. But it’s also a process that can feel challenging or overwhelming, especially for small business owners and solopreneurs working with a limited budget. The good news is that you don’t have to break the bank… read more

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  • Email automation: Create a Welcome Sequence

    Small dog on desk with woman and coffee at computer for Email Automation

    Each business operating online is trying to grow their audience, which usually means growing an email list and nurturing that list with email automation. Automating a welcome sequence is a great way to ensure you connect with your new subscriber immediately to introduce yourself, your company,… read more

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  • What Are Lead Magnets and Why Your Pet Business Needs Them

    Woman at desk with cat and computer | What are lead magnets

    Growing an online business means wearing many different marketing hats – social media marketer, content marketer, email marketer, etc. – and each of those marketing hats will benefit by using lead magnets. But, what are lead magnets? Each online business is working to grow their audience.… read more

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  • 10 Ways to Refresh Your Content for SEO Optimization

    10 Ways to Refresh Your Content for SEO Optimization

    Are you searching for the secret to ranking on Google and other search engines? While there is no magic button or switch that will transform your content for you, there are several steps that you can take to refresh your content for SEO optimization. The process… read more

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  • How to Pitch Yourself on HARO

    Getting press coverage is a hot topic in every industry, but sometimes one of the easiest ways to do that is overlooked: by using Help A Reporter Out (HARO). HARO was created by Peter Shankman in 2008 as a Facebook Group. Its purpose was to help… read more

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  • How to Use Content Themes on Your Website

    Creating your blog content ideas around content themes is a great way to inspire your creativity and build a long list of content ideas in your niche. If this is your first time hearing about the use of content themes in content creation, you’re in luck.… read more

  • Why is Content Important for Website Growth?

    Dog on woman's shoulder as she faces computer thinking about why content is important for website growth

    As a small business owner, we often find ourselves pulled in many different directions, leaving many wondering: Is content important? While we are all limited to 24 hours a day, there are some tasks in our business that are necessary for growth and success. These are… read more

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  • How to Create Strategies for Content Marketing Based on Pet Trends

    woman sipping coffee at desk with computer and cat on lap

    Chances are, you didn’t get into the pet industry to think about strategies for content marketing. You either have a passion for pets, a desire to change the face of the industry, or great ideas for the future of pet care and ownership that needs to… read more

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  • Should My Small Pet Business Be an LLC?

    Women at computer in background with cat in foreground on desk looking at camera

    Whether you’ve started your business yet or not, you’ve probably thought to yourself, “Should my small pet business be an LLC?” or “Can I just operate using my name and social security number?” The short answer is yes, and also yes. The IRS does not require… read more

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  • 3 Things Every Small Pet Business Plan Needs

    Flat lay of phone, notebook that says plan and computer on a desk

    It’s true that a majority of the pet industry, especially the small pet businesses, started their business because of passion, and that passion may not have meant creating a small pet business plan. That passion often kicks off with diving into business before taking the time… read more

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