History of BlogPaws

BlogPaws is a Pet Business Education Company focused on teaching pet professionals the ins and outs of growing an online business. We welcome all small business pet professionals to our free BlogPaws Community Facebook group to network, discuss, and learn.

Founded in 2009 by three dedicated pet lovers and bloggers, it grew out of the need for a focus on excellence in blogging and a devotion to helping pets in need. The founders brought in Chloe DiVita at the very beginning, and shortly after the first conference they added a dedicated team of professionals to grow over the next 10 years.

BlogPaws hosted 10 conferences and built an online community site for pet bloggers, pet influencers, pet industry professionals, and brands eager to tap into a vibrant, vocal community of serious writers, bloggers, and social media pros. It grew to over 6500 registered members and attracted pet people from all over the world.

In the summer of 2009 Summer, BlogPaws was created by Yvonne DiVita, Tom Collins, and Caroline Golon.
In December 2009, Chloe DiVita was added to the team.

2010 Conference EAST – Columbus, OH – April 9-10, 2010

2010 Conference WEST – Denver, CO – September 9-11, 2010

2011 Conference – Tysons Corner, VA – August 25-27, 2011

2012 Conference – Salt Lake City, UT – June 21-23, 2012

In October 2012, BlogPaws was acquired by Pet360.

2013 Conference – Tysons Corner, VA – May 16-18, 2013

2014 Conference – Las Vegas, NV – May 8-10, 2014

In September 2014, Pet360 was acquired by PetSmart.

2015 Conference – Nashville, TN – May 28-30, 2015

2016 Conference – Phoenix, AZ – June 23-25, 2016

2017 Conference – Myrtle Beach, SC – May 18-20, 2017

In May 2017, PetSmart acquired Chewy, and later in 2017 the BlogPaws business was moved to Chewy.

2018 Conference – Kansas City, MO – April 18-20, 2018 (Held by Chewy)

A few months after the 2018 Conference, Chewy and Chloe DiVita came to terms for the BlogPaws assets to be transferred back to Chloe DiVita.

July 2018 – August 2020, members of the BlogPaws Community stepped up to volunteer their time and keep the Facebook group active. At that time, it consisted of daily boosts for members. This was the only BlogPaws activity during this time.

February 2020 – All Pet Voices, BlogPaws sister company was launched, Founded by Chloe DiVita and Jessica Shipman.

June 2020 – Official announcement of All Pet Voices and revival of BlogPaws by Chloe DiVita and Jessica Shipman.

September 2020 – BlogPaws Boost Group is changed to the BlogPaws Community group, a free Facebook group for pet professionals seeking to learn more about growing an online business in the pet industry. This includes bloggers, influencers, small product businesses, small pet businesses, veterinarians, and more.

June 2020 – All Pet Collaborative (now called the PetBiz Collaborative) membership group is launched with founding members welcomed on July 1, 2020.

January 2021 – Masterminds are added to the All Pet Collaborative for small groups of pet professionals to connect deeper and get more personal attention on their businesses.

November 2021 – The All Pet Voices assets (only) are acquired by CUDDLY. Chloe DiVita and Jessica Shipman stay on to help create a foundation for growth.

April 2022 – Chloe DiVita and Jessica Shipman officially hand over the reins of All Pet Voices to CUDDLY and refocus on BlogPaws and the All Pet Collaborative.

June 2022 – Chloe DiVita and Jessica Shipman expand the BlogPaws team who manage both BlogPaws and the All Pet Collaborative to include Emily Hall, Britt Kascjak, and Christy Castillo.

July 2022 – The All Pet Collaborative is rebranded to the PetBiz Collaborative.

January 2024 – The PetBiz Collaborative is redesigned to offer weekly connection with members at a very affordable price and to have a more defined focus on long-form content creation, SEO, and marketing.

Follow our journey as we add new services and educational content, as well as expand the deeper education we provide in the PetBiz Collaborative.

With a combined 45+ years in the pet industry and digital marketing, we understand both how to engage with pet parents, appease algorithms, and help pet parents find solutions through your content.

Your time is valuable. Whether you are a pet professional or a pet brand, we can help you do what you do best.

Email collaborate@blogpaws.com and ask us how.

Join the PetBiz Collaborative today!

Read the Blog