History of BlogPaws

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BlogPaws is a Social Media Company focused on teaching pet influencers, pet bloggers, and all pet parents how to use social media effectively and responsibly.

Founded in 2009 by three dedicated pet lovers and bloggers, it grew out of the need for a focus on excellence in social media, and a devotion to helping pets in need. The founders brought in Chloe DiVita and a dedicated team of professionals to grow over the next 9 years.

BlogPaws hosted 10 conferences and built an online community site for pet bloggers, pet influencers, pet industry professionals, and brands eager to tap into a vibrant, vocal community of serious writers, bloggers, tweeters. It grew to over 6500 registered members and attracted pet people from all over the world.

2009 Summer – BlogPaws is created by Yvonne DiVita, Tom Collins, and Caroline Golon, who brought in Chloe DiVita in December 2009

2010 Conference EAST – Columbus, OH – April 9-10, 2010

2010 Conference WEST – Denver, CO – September 9-11, 2010

2011 Conference – Tysons Corner, VA – August 25-27, 2011

2012 Conference – Salt Lake City, UT – June 21-23, 2012


In October 2012, BlogPaws was acquired by Pet360.

2013 Conference – Tysons Corner, VA – May 16-18, 2013

2014 Conference – Las Vegas, NV – May 8-10, 2014


In September 2014, Pet360 was acquired by PetSmart.

2015 Conference – Nashville, TN – May 28-30, 2015

2016 Conference – Phoenix, AZ – June 23-25, 2016

2017 Conference – Myrtle Beach, SC – May 18-20, 2017


In May 2017, PetSmart acquired Chewy, and later in 2017 the BlogPaws business was moved to Chewy.

2018 Conference – Kansas City, MO – April 18-20, 2018 (Held by Chewy)

A few months after the 2018 Conference, Chewy offered the BlogPaws assets back to Chloe DiVita, who accepted.

All Pet Voices Founded by Chloe DiVita and Jessica Shipman – February 2020