Shaping pet business excellence, influence, and education one amazing pet pro at a time.
BlogPaws is an inclusive, global community of pet professionals who write about and support pets online. We collaborate with pet professionals and educate on best business practices for pros growing online businesses, 24/7/365.
Chances are, you didn’t get into the pet industry to think about strategies for content marketing. You either have a passion for pets, a desire to change the face of the industry, or great ideas for the future of pet care and ownership that needs to… read more
Whether you’ve started your business yet or not, you’ve probably thought to yourself, “Should my small pet business be an LLC?” or “Can I just operate using my name and social security number?” The short answer is yes, and also yes. The IRS does not require… read more
It’s true that a majority of the pet industry, especially the small pet businesses, started their business because of passion, and that passion may not have meant creating a small pet business plan. That passion often kicks off with diving into business before taking the time… read more
Influencer marketing is a growing industry that is quickly becoming a key marketing strategy for new brands in all sorts of industries, and in the pet industry there are plenty of reasons to partner with pet micro-influencers. In fact, influencer marketing is the fastest-growing customer acquisition… read more
As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen F. Morgenstern said way… read more
Brands are nothing more than a collection of people, which makes it even more important to craft your pet business brand story, and craft it well. Before we get to that let’s make sure that you understand everyone creating content online is a brand. Whether it’s… read more