Welcome to BlogPaws

Collaboration • Education • Community

BlogPaws is a Pet Business Education Company focused on teaching pet professionals the ins and outs of growing an online business through the creation of high quality content to reach more pet parents and create happier pets.

Pet professionals (bloggers, influencers, small product businesses, small service businesses, veterinarians, and more) are invited to join our FREE BlogPaws Community Facebook group.

From the BlogPaws Team

  • 5 Ways a Buyer Persona Will Help Your Business

    If you have ever taken a marketing class or spent some time around the sales and marketing gurus, you may have heard them mention a buyer persona or marketing persona. But what is it and how can it help you to build your business? In this… read more

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  • SuperZoo 2022: Pet Brands to Watch

    Glow Your Pup Up | SuperZoo 2022: Pet Brands to Watch

    If you follow BlogPaws on social media, then you already know that our team attended the SuperZoo 2022 pet trade show in Las Vegas. It was an opportunity to see what is up and coming in the pet industry including fun new products, the latest pet… read more

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  • 6 Follow-Up Tips for Networking Events in the Pet Industry

    woman holding a dog surrounded by other people | 6 Follow-Up Tips for Networking Events in the Pet Industry

    Whether you attend large trade shows like SuperZoo or Global Pet Expo, smaller regional shows, or local events like festivals and farmers’ markets with your business, in-person networking is an important skill to have. In this article, we’re going to help you prepare with a few… read more

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  • 9 Instagram Reels Ideas for the Pet Business

    woman taking selfie on bed with a dog | 9 Instagram Reels Ideas for the Pet Business

    Whether you love ‘em or hate ‘em, Instagram Reels are here to stay and continue to remain the #1 way to grow organically on the social media platform. Perhaps you’re wanting in on the action but are having trouble coming up with Instagram Reels ideas. Brainstorming… read more

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  • How to Install Google Analytics 4 on WordPress

    dog sitting in front of a laptop | How to Install Google Analytics 4 on WordPress

    Beginning on July 1, 2023, Google Analytics 4 (GA4) will be the only option available for website owners to continue tracking their website traffic via Google Analytics. Universal Analytics (UA), the current version of Google Analytics, will retire. Though historic UA data will be accessible through… read more

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  • Announcing the “BlogPaws Best” Award Winners for SuperZoo 2022

    Elvis the Beagle sitting in front of the SuperZoo 2022 sign | Announcing the “BlogPaws Best” Award Winners for SuperZoo 2022

    FOR IMMEDIATE RELEASE Media Contact: Emily Hall Email: emily@blogpaws.com Phone: 720.445.6890   Announcing the “BlogPaws Best” Award Winners for SuperZoo 2022 BlogPaws is pleased to announce the winners of the BlogPaws Best of 2022 Awards from this year’s SuperZoo Tradeshow. The event was held August 23-25,… read more

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