About BlogPaws
BlogPaws was born out of a desire to connect pet bloggers with pet brands so, together, they could create quality content educating pet parents. And always with an eye to giving back to the pet passionate community.
When we announced our first conference in the summer of 2009, we used Twitter to spread the message – and it spread quickly. There was no TikTok and no Instagram, and Facebook hadn’t even introduced Groups yet.
It was a time we often refer to as the wild wild west of blogging.
Blogs were journals and people used them to share about their lives with their pets, to voice their likes and dislikes, and to find other people who were as pet obsessed as they were.
People subscribed to content via platforms like Feedburner and joined Twitter chats to stay connected to their communities.
Fast forward 15 years to today.
Google has taken over search, at least for the time being.
Facebook is now Meta and owns Instagram.
TikTok is growing quickly and THE place for Gen Z.
YouTube and video are SIGNIFICANTLY more important.
And Twitter is X. That’s all we have to say about that.
The world of blogging has changed, and will continue to change as the landscape of growing an online business shifts and evolves.
Today, BlogPaws is doubling down on its roots.
Our mission is to bring together pet-focused creators and brands to collaborate on quality content that engages and educates pet parents. While educating both the creators and the brands about everything involved in digital marketing including SEO, social media, branding, storytelling, and user experience – the list could go on and on.
BlogPaws itself has evolved (in many ways), and we are currently in V3 with a team of four pet industry experts who also have a diverse set of digital marketing expertise. You can learn more about Chloe, Jessica, Britt, and Christy here.
With a combined 45+ years in the pet industry and digital marketing, we understand both how to engage with pet parents, appease algorithms, and help pet parents find solutions through your content.
Your time is valuable. Whether you are a pet-focused content creator, professional, or brand, we can help you do what you do best.
- Pet creators, join us in our free BlogPaws Community, which you can learn all about here.
- Pet professionals, we’re always looking to collaborate on educational topics for our community. If you think you might be a fit, email us at collaborate@blogpaws.com.
- Brands, we can help connect you with our pet-focused community. Email collaborate@blogpaws.com and ask us how.
Let’s collaborate.
The BlogPaws Team
Chloe DiVita
CEO / CFO
Hi there. I’m Chloe (rhymes with Joe, not Joey). I’ve always been someone who sees the potential in others, even when they don’t see it themselves.
At 23, I started my first company without a college degree or any clue, but I learned by doing. I graduated Magna Cum Laude at 28 and went on to start several other businesses, including BlogPaws. My passions, personally and professionally, blend purrfectly as CEO of BlogPaws and a leader of the PetBiz Collaborative.
Everything to do with running an online business I also learned by doing. I’ve helped hundreds of pet-focused small businesses grow their online presence. Whenever there are obstacles, I’ll be your biggest cheerleader. Plus, I can help you overcome those obstacles.
Public speaking is another passion of mine that I got to embrace each year at the BlogPaws conferences. I even studied it to become a Speaker Coach. I’ve been Executive Producer for TEDxCambridge, a Performance Coach for Heroic Public Speaking, and I still coach speakers, leaders, and executives in creating transformational talks.
Jessica Shipman
COO / CMO
Hey, I’m Jessica! I’m an Entrepreneur at heart who’s been active in the pet industry as a business owner and content creator for 11+ years. Like many of you, I enjoy wearing many different hats. My specialties involve everything from digital marketing to project management, photography to web development, and SEO to mastermind facilitation.
I’ve always been passionate about making connections, bridging gaps, growing community, and encouraging collaboration. Each of these things have been an important focus of the businesses that I have created, grown, and even sold. That and creating quality content on a search friendly and optimized website. The first site I created in the pet industry, Beagles & Bargains, still brings in regular traffic (without much new content), thanks to SEO.
As CMO of BlogPaws, I get the pleasure of empowering small pet businesses to create amazing SEO-focused content to reach more pet people, and to continue to help pets – and that brings all my passions together.
Britt Kascjak
Director of Content & SEO
Hi, Britt here. I have long had a love for the world of content marketing. Over the past 15+ years, I’ve worked as a freelance writer and content creator in several industries including outdoor travel, small business marketing, and, of course, pets!
In addition to writing high-quality content for other sites, I maintain a portfolio of 7 websites, 3 of which are in the pet industry: Shed Happens, The Kas Pack, and Lucifer the Rescue Pup. I also run a Facebook group of over 15K members dedicated to outdoor travel with pets in the province of Ontario. Ask me how I grew my newest website quickly with SEO-focused content!
As the Director of Content & SEO with BlogPaws, I recently started to expand my content creation into the world of video (with a little nudging from Chloe) both in short form video on social and the launch of a YouTube channel.
Christy Castillo
Director of Brand & Creative
Hi, I’m Christy! I’ve worked in the pet industry for 7+ years as a freelance video editor, cinematographer, and graphic designer. Brand guidelines are my happy place and I’m most in my element when my work involves dogs.
As the Director of Brand & Creative at BlogPaws you can find me behind the scenes designing, creating, and herding cats (making sure everyone stays on brand). I have a soft spot for hounds (specifically beagles) and a special interest in how dogs see the world and communicate with their people. You can follow my adventures on Instagram @hounds.around.
