Influencer marketing is a growing industry that is quickly becoming a key marketing strategy for new brands in all sorts of industries, and in the pet industry there are plenty of reasons to partner with pet micro-influencers. In fact, influencer marketing is the fastest-growing customer acquisition… read more
Millennial is one of the hottest buzz words of 2017. Millennials are, as the saying goes, “all the rage.” What does it mean to be a millennial pet influencer? Merriam Webster defines a millennial as “a person reaching young adulthood in the early 21st century,” but… read more
“Influencer” is perhaps one of the hottest terms to take flight in 2017. This week’s blog hop is dedicated to you, the influencer. What an influencer does in the course of a day is interesting, challenging, unique to the individual, and often misunderstood by friends and… read more
There has been a lot of chatter about the FTC guidelines lately, their roll out of new rules, and their recent Twitter chat. Here at BlogPaws, we are all about education, so, of course, we have the latest insights on what this means for bloggers and influencers. How… read more
Facebook ads can leave even the most experienced of pet bloggers and/or online influencers scratching their heads in confusion. Knowing how to target specific audiences on Facebook using ads need not be the struggle some find it to be. In fact, with a little research, trial… read more
Many years ago, I wrote for a women’s lifestyle magazine a few times a year. The editor would reach out with a specific assignment, saying that if I happened to be available for such-and-such project, I was her first choice. Flattered, I eventually asked her what… read more
Congratulations on being selected for an influencer marketing campaign! Now what? We’ve all seen those sponsored posts that read like an advertorial. Instead of the blogger you’ve come to know and love, suddenly his words sound forced and promotional, kind of like reading a press release… read more
When working with brands on sponsored posts, bloggers and social media influencers are often given specific goals, guidelines, key messaging points and SEO terms to consider when creating content. Sometimes, these are formal documents, such as a content starter kit, while other times the information is… read more
ICYMI: The biggest news out of Facebook recently is the launch of the Branded Content Tool, also called the Handshake Tool because it looks like a handshake! This new tool impacts any influencer who works with a brand in any capacity… that even includes getting freebie… read more
The number one question we at BlogPaws get asked time and again is: How can I make money with my blog? There’s no one way, nor is there a overnight-sensation method of earning an income with your blog. Instead, it takes consistent effort to create and… read more
