Tag "influencer marketing"

  • How to Sell with Story: The Art of Storytelling and Influencer Marketing

    How to Sell with Story | BlogPaws.com

    Who here loves to sell? While I can’t see you through my monitor, I can guess that nearly everyone is shaking their heads, “Nope!” Yet for those of us who work on influencer marketing campaigns, that’s essentially what we’re hired to do: Sell either the brand or… read more


  • Fresh Ideas for Creating Influential Content: When the Same-Old Just Doesn’t Work

    Fresh Ideas for Creating Influential Content- When the Same-Old Just Doesn't Work | BlogPaws.com

    If you want to be an influencer, you need to invest time and energy on growing your influence. Sometimes one tactic doesn’t work, and you need to say, “OK, I just invested all this time and energy but my pageviews have not increased and my follower… read more


  • Paid Media vs Earned Media: What’s the difference?

    Paid Media vs Earned Media- What's the difference | BlogPaws.com

    A few weeks ago I touched on the difference between paid media and earned media when working with agencies. I want to take some time to dig into this topic to help you better understand the inner workings of influencer marketing and your role as an… read more


  • Find Your Inspiration to Influence

    Finding the Inspiration to Be Influential | BlogPaws.com

    When I visit blogs, I see so much of the same content over and over again. Someone writes about it and 15 other people cover the same topic in the same style and the same voice. Not only does it become boring, but eventually you get… read more


  • What Cause Bloggers Need to Know About Influencer Marketing

    Cause Bloggers Need to Know This About Influencer Marketing | BlogPaws.com

    Why did you start your blog? Maybe your purpose was to educate kitten foster parents or to spread awareness about community cats. Perhaps your goal was to be a voice against dog fighting or advocate for elimination of the ferret ban in California. Whatever your cause,… read more


  • Why Do Influencers Need to Follow Disclosure Guidelines?

    What influencers need to know about disclosures | BlogPaws.com

    As an influencer, it should be top priority for you to be following the rules and regulations of the influencer marketing industry. Hopefully you do your best to keep up with the information as it comes down from the FTC, and you aren’t dragging your feet to… read more


  • Stop Getting Jealous and Start Celebrating Other Influencers’ Successes!

    Stop Getting Jealous and Start Celebrating Other Influencers' Successes! | BlogPaws.com

    There comes a point in every influencer’s career when they see a friend land an opportunity that they wish they had. Whether that opportunity is a paid promotion of your favorite product, a trip to LA for a red carpet movie event, or a visit at your favorite… read more


  • Promoting Yourself vs Promoting Sponsored Content

    How Promoting Yourself Affects Promoting Sponsored Content | BlogPaws.com

    If you spend any time online researching influencer marketing, you will find one thing that stands out: Traditional influencer marketing—once known as Celebrity Marketing–is on the decline. By traditional, I mean famous people being paid mega dollars to promo a product because they reach the largest… read more


  • You’re Owed Money with No Hope of Payment. Now What?

    You’re Owed Money with No Hope of Payment. Now What | BlogPaws.com

    You worked hard. You took time to research the brand and product, to take amazing photos, to map out your content creating a story that is yours and authentically yours. You hit publish, and work some more. You promote and share and engage. You make sure… read more


  • How Influencers Work with PR and Digital Marketing Agencies

    How Influencers Work with PR and Digital Marketing Agencies | BlogPaws.com

    As an influencer, you often get contacted to work on campaigns from all different types of agencies, sometimes even multiple agencies claiming to be working on a campaign for the same brand. This can be confusing and frustrating, and can lead to hurt feelings, which is… read more