If you want to be an influencer, you need to invest time and energy on growing your influence. Sometimes one tactic doesn’t work, and you need to say, “OK, I just invested all this time and energy but my pageviews have not increased and my follower… read more
A few weeks ago I touched on the difference between paid media and earned media when working with agencies. I want to take some time to dig into this topic to help you better understand the inner workings of influencer marketing and your role as an… read more
When I visit blogs, I see so much of the same content over and over again. Someone writes about it and 15 other people cover the same topic in the same style and the same voice. Not only does it become boring, but eventually you get… read more
Why did you start your blog? Maybe your purpose was to educate kitten foster parents or to spread awareness about community cats. Perhaps your goal was to be a voice against dog fighting or advocate for elimination of the ferret ban in California. Whatever your cause,… read more
As an influencer, it should be top priority for you to be following the rules and regulations of the influencer marketing industry. Hopefully you do your best to keep up with the information as it comes down from the FTC, and you aren’t dragging your feet to… read more
There comes a point in every influencer’s career when they see a friend land an opportunity that they wish they had. Whether that opportunity is a paid promotion of your favorite product, a trip to LA for a red carpet movie event, or a visit at your favorite… read more
If you spend any time online researching influencer marketing, you will find one thing that stands out: Traditional influencer marketing—once known as Celebrity Marketing–is on the decline. By traditional, I mean famous people being paid mega dollars to promo a product because they reach the largest… read more
You worked hard. You took time to research the brand and product, to take amazing photos, to map out your content creating a story that is yours and authentically yours. You hit publish, and work some more. You promote and share and engage. You make sure… read more
As an influencer, you often get contacted to work on campaigns from all different types of agencies, sometimes even multiple agencies claiming to be working on a campaign for the same brand. This can be confusing and frustrating, and can lead to hurt feelings, which is… read more
Growing an online influence is a common goal these days: We want more followers and–more importantly–more engagement. Knowing how to find and then use social media analytics on the various social media platforms is essential for influencer success. First and foremost, create the best content possible, focused… read more
