In the ever-changing world of digital marketing, many phrases and buzzwords exist. It can be challenging to decide where to focus your attention to set your business up for online success. While there is no one-size-fits-all solution for business marketing, some strategies will resonate better with small businesses like those in the BlogPaws community. One…
As a small business owner, you want to create email content that drives maximum engagement and increases sales. To achieve this, you must ensure that your emails effectively deliver your message to your audience – including those on mobile devices! If you have been paying attention to the top marketing professionals and coaches, you have…
When we talk about digital marketing for small business owners, the first topic that generally comes to mind is social media. But there are risks to building your business entirely on social. You can put effort into building a large following on social media only to have a platform close or disappear for any number…
There has been a lot of talk in the business world about the growing power of video online. With more people consuming video content than ever before, marketers are invested in the potential offered by YouTube for marketing businesses in all industries – and you should be too! Why? We will take a deep dive…
Each business operating online is trying to grow their audience, which usually means growing an email list and nurturing that list with email automation. Automating a welcome sequence is a great way to ensure you connect with your new subscriber immediately to introduce yourself, your company, your products, and invite them to be a part…
Shopping trends lean into affiliate marketing opportunities. Online sales are at an all-time high. More people are exclusively shopping online, whether that means delivery or curbside pickup. That trend suggests that brands miss out on last-minute add-ons, trying newly launched products in-store, and loss of end-cap marketing. Direct to consumer (DTC) sales that go directly…
*Updated: July 19, 2022 Grab my download of 50 Tips to Puppy Proof Your Home! Click here for a free ebook to help your adult cat adjust to a new kitten! These are examples of lead magnets: You promise the reader something in exchange for a piece of information (their email address, for example). But…
*Updated: June 23, 2022 My email list had grown to close to 4,300 subscribers, yet my open rate was faltering. A friend told me, “It’s time to clean up your email list.” Ack: The thought of having to clean an email list sent shivers down my spine. I certainly do not want folks to receive…
Who here loves to sell? While I can’t see you through my monitor, I can guess that nearly everyone is shaking their heads, “Nope!” Yet for those of us who work on influencer marketing campaigns, that’s essentially what we’re hired to do: Sell either the brand or a specific product that brand manufactures. If you are…
How would you like receive a present for the holidays that contains the prized answer to this question: How Do I Grow an Email List? Get ready to unwrap! A dedicated email list of subscribers is Thanksgiving, Christmas, and Valentine’s Day for today’s modern social media and blogging influencer. Having an opt-in box, no matter…
As an influencer, you often get contacted to work on campaigns from all different types of agencies, sometimes even multiple agencies claiming to be working on a campaign for the same brand. This can be confusing and frustrating, and can lead to hurt feelings, which is certainly understandable. From where you sit, all of these…
This post is not about email marketing, although the advice can easily apply to email marketing messages. I’m sharing this today because we are a digital society. We communicate via social media and email more than we do face-to-face, it seems. As an introvert, I do admit spending more time at my desk on my…