Why Email marketing is still important


 As noted by our email marketing session presenter, Gene Sower of Samson Media, email is still a viable resource. "It was the first social media," Gene told me, when he and I talked.

This graphic demonstrates how and why Gene is right. Are you using email marketing effectively? Over on Gene's blog, he has a great post that says email marketing and social media are the "Best of Both Worlds" – citing a chart from emarketer as his source. [click on the image to enlarge for detail]


  • http://www.marketinggenome.com/Experiential-Marketing-Agency-in-NJ.php experiential marketing

    Most people think email marketing is dead. But actually it’s not. It is one of the most effective forms of marketing.

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    The strategy and the process on how you conduct your email marketing determines its success, and whether or not it is “dead.”

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    Email marketing is very tricky sometimes you don’t know if it’s being sent to the spam folder rather than the inbox. Thanks.