Guest post by Blog Manager Robbi Hess
You've committed yourself to writing on your pet blog a few times a week. Great plan! But, now what do
you write about? It's a frightening thing… staring at that blank computer screen with your self-imposed writing deadline looming. What are you going to write about that you haven't already covered?
Here are some tips to keep the idea factory moving along and your pet blog viable and the readers engaged:
- Stay involved in the pet community. Subscribe
to pet-focused newsletters and other pet blogs.
on seasonal topic articles or “national awareness” days, weeks or months.
at a blog you did before and see if you can reinvent it. Can you add new
information? Update the topic completely?
there any national trends? Can you make it local? For example, dog or other pet
food recalls that cause health issues – talk to your vet and get more
information to make it relevant and persona.
there something going on locally that you can use and turn it into a bigger
piece? A breed-specific event locally? Talk to those in attendance and then
spin it into a blog that your readers can relate to in their own hometowns.
to the people you’re in line with at the coffee shop or veterinarian’s office.
What are their concerns? What are they talking and thinking about? Answer their
concerns in your post or use it to raise more questions.
a mind mapping white board. Take a general topic then branch out from that
topic to others. Mind mapping is a great way to brainstorm and many times fresh
ideas will spring forth if you relax and let your mind run free.
at magazines every time you go to the bookstore. Read magazine articles outside
of your area of expertise. Yes, you’re a pet writer, but look at the trends in
parenting magazines, for example, you’re likely to be able to find a way to
spin a pet article for a parent-centric magazine for your blog.
your friends and family what they’re reading, what they’re concerned with, what
they’d like to see on your blog.
out of the house. Attend networking events. Take your dog to a different dog
park and say hello to the people you meet. A change of scenery may help spark
What are your best ways for finding ideas?