Many years ago, I wrote for a women’s lifestyle magazine a few times a year. The editor would reach out with a specific assignment, saying that if I happened to be available for such-and-such project, I was her first choice. Flattered, I eventually asked her what… read more
When working with brands on sponsored posts, bloggers and social media influencers are often given specific goals, guidelines, key messaging points and SEO terms to consider when creating content. Sometimes, these are formal documents, such as a content starter kit, while other times the information is… read more
Writing reviews of the products you use and try out with your pets is a great way to create a dialogue with your readers. Sharing your honest experiences on what works well and what should be avoided makes for valuable content fellow pet owners love to… read more
