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Do’s and Dont’s of Pitching Traditional Print Magazines

Computer_sept2012by: Carol Bryant

pitch letter to a magazine editor or website manager is very similar to a blog
post. It’s called a “letter” for a reason – it is a letter. It’s a letter
personally written to individual journalists, writers, or editors (and more
recently website owners and bloggers) that shares a specific story idea with
the express hope of media coverage. Pitch letters are also called query

In addition to calling attention to your blog,
which can increase traffic to help you monetize, a successful pitch can mean add
notoriety in a positive, purposeful way (i.e., establishing yourself as an
expert). Here are some do's and dont's for pitching traditional print magazines:


  • Be concise, make every word count
  • Look outside your genre for magazines
    you might not have considered for pet market (i.e. women’s magazines)
  • Follow up as directed in the query
    directions. Wait for a reply, don’t pester.
  • Ideas should be unique and fresh
  • State that clips are available or
    provide links to online clips
  • Follow submission guidelines
  • Keep tabs of who you pitched: when,
    what and why (spreadsheet)
  • Include an appropriate subject header
    that grabs attention
  • Thank people if you hear back, whether
    it’s a yes or a no
  • Name drop if you have been referred by
    someone there
  • Be able to sum up the angle of your
    pitch in one sentence; the actual pitch is longer.
  • Think of deks that magazines put under
    headlines: what is yours?
  • If you feel you need to follow up with
    an email, since your story is time sensitive, do so with original piece pasted
    below it.  Editors will not remember your
    pitch, especially with the high volume of mail they receive.
  • A good way to start a follow up e-mail
    query is: “I know you are busy, but I wanted to be sure
    Tiedogyou’ve received this
    and if it is a fit for ___ magazine.”
  • An angle is something you read and
    think “ooooh, I never thought of it that way or heard of that before.” What is
    your angle?
  • If you cannot write your own dek, it
    probably means your idea is too vague.
  • Do let go if you hear nothing after 2
    followup queries. Move on and don’t stalk people.


  • Never say” “I expect to hear back from
    you…” Don’t be pushy.
  • Don’t follow up constantly; be patient.
  • Don’t send your query without
    proofreading: Big NO!
  • Don’t use HTML formatting that may not
    show up correctly in email.
  • Don’t use emoticons and slang.
  • Don’t send from an email that is
    cutesy or personal. Hotmail and AOL can send the wrong message. Use a gmail or
    personal email. ( i.e. carol@carol.com
    <<< not a real address) )
  • Don’t send clips as attachments or graphics.
    places will accept a link to a web page with all clips listed… should you say
    that? Yv)
  • Don’t send the same pitch to a variety
    of magazines.
  • Don’t start the letter with “Dear
    Editor” or “Dear Sir or Madam” – find the correct contact. Call the magazine if
    you need to!
  • Don’t sit and wait for a reply – begin
    working on your next pitch.
  • Don’t give up if your pitch gets
    rejected or if you hear nothing. Recraft, rewrite, repurpose.
  • Do pitch to an unfamiliar magazine.
  • The way you write your pitch is a
    reflection of the way you’ll write your article. That’s how editors perceive
    it. Don’t bore them, but remain professional.

Have you pitched a magazine and been successful? Are there any magazines in which you'd like to see yourself published?

2013BlogPaws conferences are an excellent resource for learning this
information and being able to ask questions, get advice, and network with others
who share your concerns.

Where: The
Sheraton Premier; Tysons Corner, VA

May 16 – 18, 2013


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