Build a Social Strategy Around Your Blog URL

How often do you get excited to learn that Facebook is changing their algorithm (again)? Or to discover that the apps you loved most for maximizing your Instagram presence disappeared with the recent update? Or what about Twitter’s new suite of changes that you can either opt into… or not… as can your audience?

I’d venture to guess you don’t get excited about these things often.

These days, it seems that as soon as you get a handle on a specific social network, they change it up. As soon as you discover what works for you and for your audience, the algorithm changes or even, like in the case of tools like Katch, one day they’re just gone.

Before you start to dismay, don’t worry; I’m not here to preach despair! In fact, just the opposite! No matter what happens on social, pet bloggers have one gigantic advantage…

Your URL!

In this social climate of Keeping up with the Kardashians (Honestly. Who has the time to take that many selfies?) it’s easy to forget the foundation of your online presence: your blog.

Yes, it’s important to be present on social. It’s a nearly real-time way to engage with your audience. If done well, social serves to support your efforts on your home base. But it all starts with your website, with writing excellent content that your readers can’t wait to devour. Pushing it out on social simply serves to, first, notify some folks that you have fresh content live and, second, to expand your reach to those folks who haven’t yet discovered you.

Just like you wouldn’t start building your new home in someone else’s backyard–you’d build on your own land–the foundation of your online strategy has to start with your own blog. Once you maximize that space, leveraging social becomes a matter of supporting your blog. Then, you’re no longer at the whim of algorithms and apps.

To dig deeper into how to maximize your blog with quality content, check out these related posts:

• The Art and Science of Storytelling (and Why It Matters for Your Pet Blog)
• How to Tell a Story with Photography
• Which Social Media Networks Should I Use?
• Blogging for Business? You Need These Tools!
• 3 Reasons Your Blog Will Succeed

If you’re attending the BlogPaws conference, please join Carol Bryant and I as we dig deeper into this topic at our session on Friday afternoon.

How do you craft your content strategy? Do you start at home base (your blog)? Or do you build from a social media starting line?

Maggie Marton serves as the BlogPaws senior editor. When not hiking with her two pit mixes, Emmett and Cooper, or playing with Newt the Cat, Maggie writes about them (and the pet industry) at ohmydogblog.com and maggiemarton.com. 

Image: Rawpixel.com/Shutterstock.com