Guest post by Blog Manager Robbi Hess
I was at a Chamber of Commerce meeting today and Anthony Kirlew did a 10-minute presentation on social media. One of the questions raised was, "How do I keep up with ALL of the social media sites that are out there?" Good question, right?
Unless you have unlimited amounts of time, you can't possibly keep up with it all. I swear that at least once every couple of weeks I am being invited to yet another social media site. I have my pet blog community of which I am a member, then my professional sites (LinkedIn) and Google+ in addition to Facebook. Add to the mix, a Baby Boomer site that invited me, Pinterest, Branch Out, my PoolInfo Site community, Twitter… the list goes on. Sure you can get yourself a HootSuite account and schedule all of your updates automatically rather than going to each site individually. I am not a fan of pre-scheduling, but it does have its place.
So, how do you keep up with it all? Maybe you can't. If not, pick and choose the social media sites that will work best for you. If you're heavily involved in the pet community but not so much in the professional world of LinkedIn (not that there isn't a lot of crossover), spend more time on the one from which you think you will gain the most benefit. If you're spinning your wheels on Twitter — posting but not building good connections or having worthwhile conversations, put Twitter on the backburner and post occasionally.
Bottom line, whichever platform you choose, use it to its fullest. As with anything you will get out of your social media platforms what you put into them. Which social media sites do you visit the most and which do you enjoy to work on?