E-books are a very popular
form of getting your book published. In fact, as bloggers, many of us already
have the content intact that can be turned into an e-book. But where to start
and how to promote it: Therein comes the dilemma.
At the BlogPaws 2013
Conference, Amy Shojai and Sandra Beckwith solve those dilemmas with their
breakout session, “E-books and Promotions.” BlogPaws asked Sandra and
Amy what they plan to bring to BlogPaws and how they plan to educate folks in
paw-son. Here’s the scoop:
Who are Sandra Beckwith and
Sandra Beckwith is a self-employed
nonfiction writer specializing in small business topics and writing for custom
and corporate publications. She has written 3 nonfiction books and ghostwritten
3 others. In her past life, she was an award-winning publicist, so she teaches
a book publicity e-course.
Amy: This will be my first time!
Sandra: The first for me.
BlogPaws: What can attendees of your session hope to learn?
Amy: How publishing has changed, what opportunities are available
(DIY services, etc), how to harvest blog content, leveraging E-books to build
brand, creating an E-book revenue stream.
BlogPaws: So when folks walk away from your session, you
hope they will gain what?
Amy: Bloggers can expand their reach and increase income with E-books.
The new self-publishing platforms have been made virtually "dummy
proof" (even my cat and dog could do it…if they had thumbs!). Pet
bloggers are in a unique position to capitalize on their existing
audience/platform, and remain in control of their publishing destiny.
I hope to bring clarity to the subject. When you don't know much about book
promotion, it's hard to know where to begin. My goal is to de-mystify the
process and help participants understand where to put their time and energy.
will be your favorite aspect of attending BlogPaws/what do you most anticipate
as an attendee?
can't wait to meet in person the bloggers I've read for so long! I feel like I
already know many folks–and their furry alter-egos–but there's nothing like
in person networking to cement friendships and establish personal and
professional relationships. My *virtual* tail is wagging and purr a-rumbling at
looking forward to learning from other presenters and attendees. I'm sure there
will be lots to learn!
Tell us about your pets. BlogPaws loves pets!
Amy: My GSD Magic (aka "Magical-Dawg")
will be 7 years old in July. My Seren(dipity) is a 16-year-old Siamese wannabe
who kicks Magic's furry ass-ets on a daily/sometimes hourly basis.
love animals, but because I don't have pets, I spend time with my friends'
dogs. It's a nice compromise.
for fun, what is something about you people would be surprised to learn?
was prom queen my senior year of high school.
Where can folks learn more about you and follow along with your presence
Amy Shojai's Bling, Bitches & Blood
Twitter: @amyshojai and
Ready to take your blog to the next level or learn how to
get started? BlogPaws 2013 Registration is in full swing. Join us May 16-18 in
Tyson's Corner, Virginia. BlogPaws is a pet-friendly 3-day life changing
conference! Register for BlogPaws 2013 here.
P.S. You will have access to a variety of “tracks,”
including 101 for Beginners, 201 for Intermediate level, and even a Pro Level
for seasoned bloggers who want to take their blogging and goals to the next
level. An exclusive 4th track will cover a variety of topics from
Law to Lifestyle to Be the Change for Animals