Pet Bloggers Have Purchasing Power Influence
Do you ever wonder if BlogPaws the company makes the news, gets talked about, blogged about, and is part of mainstream culture? We do. The answer is yes.
If you need a source of inspiration, a source of fact, or a source in general for something you might be writing about, consider the BlogPaws media room here on the BlogPaws website. See that tab at the far right that says Media Room? We house a lot of media coverage there. Does your blog have a media room? Don't sell yourself short, it can. There are many things pet bloggers can put in their media room, and that is part of the info we'll be sharing with you soon. Meantime, pet bloggers are a force with which to be reckoned, have you heard? Indeed, $53 million reasons to be heard:
With the American Pet Products Association (APPA) reporting a record-setting spending projection of $53 billion in the pet industry for 2012, pet bloggers are the carrying the torch passed from mom bloggers and brands are taking notice.
In a study released by Trone Brand Energy, a reported 20 percent of pet bloggers are considered highly influential and have monthly readerships of at least 10,000 readers. Three-quarters of these influencers have blogged for at least three years in order to build a steady, loyal following. Influencers report dealing with at least six or more pet care brands from a marketing perspective.
Do you ever feel like this? "I know what pet parents want. I go to the shows, walk the expos, interact with the brands, and my dog and his pack of friends participate in frequent play dates."
Or maybe: "I see the toys and water bowls, and read the food and treat labels with the scrutiny of a trained pet product expert’s eye. I tell my friends, who are the key purchasing parties in their households for pet supplies."
Me, too. And thousands, if not millions, of others.
If you've been to a BlogPaws conference, you know the energy, enthusiasm, networking, idea exchange, and layers of relationships that are formed. The American Pet Products Association’s National Pet Owner Survey for 2011-2012 revealed that in the past 10 years, use of the Internet has more than doubled as a pet care information provider. Pet bloggers, you are influencing people. You are a force with which to be reckoned.
This is a fact that hasn’t gone unnoticed by product marketers. There isn’t a day that goes by that we’re not approached for reviews, sponsorship or guest posts.
The power behind pet blogger punch is most of us blog out of love, and from that love comes a high level of ethics and personal accountability. That naturally results in what pet parents crave when they’re researching products – trustworthy information.
Well said, Melody!
Melody, I love what you wrote about the power behind pet blogger punch and agree that there is a high level of ethics and personal accountability in the serious pet blogging community. It makes me proud to be counted among this group.
While there are sure to be other methods of acquiring the education you need to become a professional pet groomer, these are the only four we’re covering in this article. Of course, you can combine two or more of these options to fit your own unique situation.