Tag "influencer marketing"

  • Blog Hop: A Day In the Life of an Influencer

    Online influencer tasks

    “Influencer” is perhaps one of the hottest terms to take flight in 2017. This week’s blog hop is dedicated to you, the influencer. What an influencer does in the course of a day is interesting, challenging, unique to the individual, and often misunderstood by friends and… read more

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  • New FTC Guidelines by Social Media Platform

    Social media tips for sponsored content

    There has been a lot of chatter about the FTC guidelines lately, their roll out of new rules, and their recent Twitter chat. Here at BlogPaws, we are all about education, so, of course, we have the latest insights on what this means for bloggers and influencers. How… read more

  • Using Facebook Ads to Target Specific Audiences

    How to define Facebook ads by audience

    Facebook ads can leave even the most experienced of pet bloggers and/or online influencers scratching their heads in confusion. Knowing how to target specific audiences on Facebook using ads need not be the struggle some find it to be. In fact, with a little research, trial… read more

  • How to Be a Professional Influencer

    How to Be a Professional Influencer

    Many years ago, I wrote for a women’s lifestyle magazine a few times a year. The editor would reach out with a specific assignment, saying that if I happened to be available for such-and-such project, I was her first choice. Flattered, I eventually asked her what… read more

  • 5 Tips for Creating an Engaging Sponsored Post

    5 Tips for Creating an Engaging Sponsored Post

    Congratulations on being selected for an influencer marketing campaign! Now what? We’ve all seen those sponsored posts that read like an advertorial. Instead of the blogger you’ve come to know and love, suddenly his words sound forced and promotional, kind of like reading a press release… read more

  • How to Approach a Content Starter Kit Creatively

    How to Approach a Content Starter Kit

    When working with brands on sponsored posts, bloggers and social media influencers are often given specific goals, guidelines, key messaging points and SEO terms to consider when creating content. Sometimes, these are formal documents, such as a content starter kit, while other times the information is… read more

  • What You Need to Know about Facebook’s Branded Content Tool, aka the Handshake Tool

    What You Need to Know about Facebook's Branded Content Tool, aka the Handshake Tool

    ICYMI: The biggest news out of Facebook recently is the launch of the Branded Content Tool, also called the Handshake Tool because it looks like a handshake! This new tool impacts any influencer who works with a brand in any capacity… that even includes getting freebie… read more

  • 5 Posts to Read This Weekend to Learn How to Make Money Blogging

    5 Posts to Read This Weekend to Learn How to Make Money Blogging- BlogPaws.com

    The number one question we at BlogPaws get asked time and again is: How can I make money with my blog? There’s no one way, nor is there a overnight-sensation method of earning an income with your blog. Instead, it takes consistent effort to create and… read more

  • How to Sell with Story: The Art of Storytelling and Influencer Marketing

    How to Sell with Story | BlogPaws.com

    Who here loves to sell? While I can’t see you through my monitor, I can guess that nearly everyone is shaking their heads, “Nope!” Yet for those of us who work on influencer marketing campaigns, that’s essentially what we’re hired to do: Sell either the brand or… read more

  • Fresh Ideas for Creating Influential Content: When the Same-Old Just Doesn’t Work

    Fresh Ideas for Creating Influential Content- When the Same-Old Just Doesn't Work | BlogPaws.com

    If you want to be an influencer, you need to invest time and energy on growing your influence. Sometimes one tactic doesn’t work, and you need to say, “OK, I just invested all this time and energy but my pageviews have not increased and my follower… read more