Tag "influencer marketing"

  • 5 Tips for Creating an Engaging Sponsored Post

    5 Tips for Creating an Engaging Sponsored Post

    Congratulations on being selected for an influencer marketing campaign! Now what? We’ve all seen those sponsored posts that read like an advertorial. Instead of the blogger you’ve come to know and love, suddenly his words sound forced and promotional, kind of like reading a press release… read more

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  • How to Approach a Content Starter Kit Creatively

    How to Approach a Content Starter Kit

    When working with brands on sponsored posts, bloggers and social media influencers are often given specific goals, guidelines, key messaging points and SEO terms to consider when creating content. Sometimes, these are formal documents, such as a content starter kit, while other times the information is… read more

  • What You Need to Know about Facebook’s Branded Content Tool, aka the Handshake Tool

    What You Need to Know about Facebook's Branded Content Tool, aka the Handshake Tool

    ICYMI: The biggest news out of Facebook recently is the launch of the Branded Content Tool, also called the Handshake Tool because it looks like a handshake! This new tool impacts any influencer who works with a brand in any capacity… that even includes getting freebie… read more

  • 5 Posts to Read This Weekend to Learn How to Make Money Blogging

    5 Posts to Read This Weekend to Learn How to Make Money Blogging- BlogPaws.com

    The number one question we at BlogPaws get asked time and again is: How can I make money with my blog? There’s no one way, nor is there a overnight-sensation method of earning an income with your blog. Instead, it takes consistent effort to create and… read more

  • How to Sell with Story: The Art of Storytelling and Influencer Marketing

    How to Sell with Story | BlogPaws.com

    Who here loves to sell? While I can’t see you through my monitor, I can guess that nearly everyone is shaking their heads, “Nope!” Yet for those of us who work on influencer marketing campaigns, that’s essentially what we’re hired to do: Sell either the brand or… read more

  • Fresh Ideas for Creating Influential Content: When the Same-Old Just Doesn’t Work

    Fresh Ideas for Creating Influential Content- When the Same-Old Just Doesn't Work | BlogPaws.com

    If you want to be an influencer, you need to invest time and energy on growing your influence. Sometimes one tactic doesn’t work, and you need to say, “OK, I just invested all this time and energy but my pageviews have not increased and my follower… read more

  • Paid Media vs Earned Media: What’s the difference?

    Paid Media vs Earned Media- What's the difference | BlogPaws.com

    A few weeks ago I touched on the difference between paid media and earned media when working with agencies. I want to take some time to dig into this topic to help you better understand the inner workings of influencer marketing and your role as an… read more

  • Find Your Inspiration to Influence

    Finding the Inspiration to Be Influential | BlogPaws.com

    When I visit blogs, I see so much of the same content over and over again. Someone writes about it and 15 other people cover the same topic in the same style and the same voice. Not only does it become boring, but eventually you get… read more

  • What Cause Bloggers Need to Know About Influencer Marketing

    Cause Bloggers Need to Know This About Influencer Marketing | BlogPaws.com

    Why did you start your blog? Maybe your purpose was to educate kitten foster parents or to spread awareness about community cats. Perhaps your goal was to be a voice against dog fighting or advocate for elimination of the ferret ban in California. Whatever your cause,… read more

  • Why Do Influencers Need to Follow Disclosure Guidelines?

    What influencers need to know about disclosures | BlogPaws.com

    As an influencer, it should be top priority for you to be following the rules and regulations of the influencer marketing industry. Hopefully you do your best to keep up with the information as it comes down from the FTC, and you aren’t dragging your feet to… read more