Guest post by Blog Manager Robbi Hess
Psst! I've got a secret! Truly, there are no secrets to a great blog post, but there are steps you can take
to get more eyes on your post and help bring readers to your blog on a regular basis. Settle in and check out my "secrets."
is one of the most important words you will use in a blog post. Make your
reader believe you’ve penned the post specifically for his or her eyes.
Using pronouns like “we’ or “they” or “us” doesn’t build a closeness the
way “you” does.
all known $10 words, right? Don’t use them in your blog posts unless that
is what your readers are accustomed to. Blog posts are typically written
at a fifth to seventh grade reading level.
posts rule the Internet! People love to know how-to do… well, just about anything.
Pen a great how to post that solves a problem your readers are having. Offer
a solution to a problem they didn’t even know they had! Try to keep your
how-tos to 10 steps (if possible) or less and be detailed in your
all of the information you promised in your headline. Don’t tease the
reader with the promise of a blog post on how to bathe a cat only to have
them show up and you’re talking about how to teach a dog to walk on a
leash. Live up to the topic that drew them in.
of headlines. On his blog, Darren Rowse, offers four qualities that all
headlines share: They are unique, useful, ultra specific, and urgent. Give
your headlines a once over and see if they meet these four qualities. If
not, revamp them.
question when you wrap up your blog post. This could prompt the reader to
want to offer his or her comments and advice. Start the conversation.
the go-to expert. You can be an expert and show your authority without
shouting it from the rooftops. Be humble and prove your authority through
the quality of the blogs you write.
about the readers. At the end of the day, without your readers what is the
sense of continuing to blog? Reply to them, address their concerns, keep a
friendly dialogue going and if they comment on your blog, check and see if
they have blogs of their own and return the commenting favor, you’ll be
glad you did!
Do any of these “secrets” ring true?