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The Secrets To A Great Pet Blog Post

Guest post by Blog Manager Robbi Hess

Psst! I've got a secret! Truly, there are no secrets to a great blog post, but there are steps you can take
Picture2 to get more eyes on your post and help bring readers to your blog on a regular basis. Settle in and check out my "secrets."

  • “You”
    is one of the most important words you will use in a blog post. Make your
    reader believe you’ve penned the post specifically for his or her eyes.
    Using pronouns like “we’ or “they” or “us” doesn’t build a closeness the
    way “you” does.

  • We
    all known $10 words, right? Don’t use them in your blog posts unless that
    is what your readers are accustomed to. Blog posts are typically written
    at a fifth to seventh grade reading level.
  • How-to
    rule the Internet! People love to know how-to do… well, just about anything.
    Pen a great how to post that solves a problem your readers are having. Offer
    a solution to a problem they didn’t even know they had! Try to keep your
    how-tos to 10 steps (if possible) or less and be detailed in your
  • Provide
    all of the information you promised in your headline. Don’t tease the
    reader with the promise of a blog post on how to bathe a cat only to have
    them show up and you’re talking about how to teach a dog to walk on a
    leash. Live up to the topic that drew them in.
  • Speaking
    of headlines. On his blog, Darren Rowse, offers four qualities that all
    headlines share: They are unique, useful, ultra specific, and urgent. Give
    your headlines a once over and see if they meet these four qualities. If
    not, revamp them.
  • Ask a
    question when you wrap up your blog post. This could prompt the reader to
    want to offer his or her comments and advice. Start the conversation.
  • Be
    the go-to expert. You can be an expert and show your authority without
    shouting it from the rooftops. Be humble and prove your authority through
    the quality of the blogs you write.
  • Care
    about the readers. At the end of the day, without your readers what is the
    sense of continuing to blog? Reply to them, address their concerns, keep a
    friendly dialogue going and if they comment on your blog, check and see if
    they have blogs of their own and return the commenting favor, you’ll be
    glad you did!
  • Do any of these “secrets” ring true? 


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    1. I write a lot of how-to posts and they are definitely popular on my blog. It seems that most people are looking for answers when doing a search and how-to posts always seem to rise to the top of the SERPS.
      Lots of great tips here I usually try my best to implement all of these ideas before publishing a new blog post.

    2. I’ve tried a number of different kinds of posts. I’ve done some “design” how-to’s, but most have turned out to be too complicated. I’ve asked my readers on a few occasions and their comments are consistent with my numbers – Funny quips from my cats and great photos and graphics.
      I know that I need to work on headlines…I try to be clever, but I need to think a little bit more about immediate appeal and attraction.
      : )

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