Guest post by Blog Manager Robbi Hess
I was asked recently how exactly it is that I blog. That
question, raised during a blogging seminar I was
leading, prompted me to go
through my blogging process to try and break down the process. This is what I
came up with:
- Write the post aimed toward a “you.” What this means is when you
write a blog post use the word you not “we,” “them” or “I”. Your blog posts
should make the reader feel as though he is sitting in your kitchen, sipping
coffee, and hearing the information you are imparting.
example!); How-to house break your puppy; How-to travel with your pet. Readers
enjoy posts that teach them something new or that enhance the knowledge they
information expecting your readers to go out on the Internet and search out the
rest on their own; they are coming to you for your expertise, don’t disappoint.
promise of that headline. Work keywords into your headline if possible (that
makes you more searchable on Google). Headlines and first paragraphs matter.
them in conversation. Ask their opinion. Ask how they address the issues you’ve
raised in your blog post. Make certain that if they’re responding to you, you
want to monitor and respond to comments as well.
are the authority. If you’re not the authority, back up your words with facts
or interviews with individuals who are the authority on the subject. Remember,
your readers have myriad other pet bloggers they could be reading, give them a
reason to continue to choose your blog.
information to them and blog because you love your topic.
How do you blog? Do you start with a headline,
a topic, or a current event? I’d love to hear.