BlogPaws Speaker Series: Facebook Ad Essentials

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Welcome to our weekly BlogPaws speaker series in preparation of the 2018 BlogPaws Conference in Kansas City, MO. Each week, we feature a different speaker so that you can get to know them and learn what their session is all about. Be sure to also tune into our weekly Facebook Live on Wednesdays at 4pm EST on the BlogPaws Facebook page. If you can’t attend live, no worries! You can always catch the replay at any time on Facebook or right here on this post.

Say Hello to Elizabeth Keene!

This week the spotlight is on BlogPaws speaker and ambassador, Elizabeth Keene, founder/digital influencer at Chronicles of Cardigan.

Elizabeth’s session, Facebook Ad Essentials: What Every Page Owner Should Know and Incorporate Now (Without a Big Ad Budget) takes place on Thursday, 4/19 at 11am. You can sign up for her session on our interactive agenda.

Attendees will learn the following in her session:

  • Difference between boosting & running a page ad.
  • What types of ad creative work best.
  • How to boost a post (incl budgeting).
  • How to create a page ad (incl budgeting).
  • Differences between Objectives (engagement, awareness, video views).
  • Different types of Audiences & how to create them.
  • How to think about/select targeting (demographics, interests).

Facebook Live: Watch the Replay Here!

In case you missed it, catch the Facebook Live interview here with Elizabeth Keene and Carol Bryant.

Still on the fence about attending BlogPaws? Don’t wait! Buy your conference ticket today!

Aimee Beltran is the Director of Community Education for BlogPaws. She also writes two blogs, Irresistible Icing and Irresistible Pets with her Chihuahua, Chuy. Aimee is passionate about her mission, “create an irresistible life you can’t resist!” She loves anything with glitter, kayaking, and spending time at the beach.

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