Shopping trends lean into affiliate marketing opportunities. Online sales are at an all-time high. More people are exclusively shopping online, whether that means delivery or curbside pickup. That trend suggests that brands miss out on last-minute add-ons, trying newly launched products in-store, and loss of end-cap… read more
Do you dream of attending the BlogPaws conference but just can’t swing it financially? Have you considered securing a sponsorship to offset the costs of your attendance? Great! Have we got some advice for you! First, check out this Facebook Live video where BlogPaws’ Chief of… read more
Are you a blogger who is working with brands or wants to? This week’s edition of the Wordless Wednesday blog hop is dedicated to specific, actionable tips to help you get the most out of a brand relationship. If you blog, more than likely you want… read more
Curious about how brands choose the bloggers they want for a campaign? Want to know the magic formula for acing every sponsored campaign you earn? (Don’t we all!) How about some insider info on what makes the BlogPaws Pet Influencer Network tick? Well, today’s your lucky… read more
Influencer marketing campaigns are a lot more complex than most realize. As an influencer, you are a piece in a larger promotional effort to create awareness about a brand or product, which hopefully influences more sales. For the overall campaign to be successful, all of the… read more
You’re a blogger with a readership that is invested in your content and voice. They enjoy your insight and are influenced by the information you share. In short, you are considered an influencer, and brands have begun to take notice. They may have reached out to… read more
What is the value of a blog post? A social share? A comment reply? There are two measures: the hard data of numbers (followers, page views, etc.) and the soft data of engagement. Both are vital elements in determining the success of an influencer campaign, but… read more
As professional bloggers–and we should all strive to be professionals, whether blogging is our full-time job or not–we want to make money, right? One of the ways to do that is by participating in influencer campaigns. On Monday, we looked at some of the reasons why… read more
When it comes to blogger campaigns, it’s a given that there will always be far more applicants than spots. That’s why it’s important to position yourself as a pro. As the community grows and more opportunities become available, though, we’ve heard from some bloggers who worry… read more
Imagine this: you at your computer. Checking email. There it is. An email from a brand asking you to do… something. Either it’s a blog post or a blog post with product review or a social campaign to increase brand awareness. Yep, it’s there. In your inbox.… read more
