In the world of content marketing, few things get as much attention (both good and bad) as search engine optimization. While most bloggers and small business owners recognize the value of optimizing their content for search performance, the cost of many SEO tools can be prohibitive.… read more
If you are focused on building a blog or small business website, understanding your website traffic is a valuable tool in your business growth. But, for those who are used to working with Universal Analytics, the pending end of UA has led to a lot of… read more
Content marketing is a valuable tool for building your business online, but doing it successfully involves more than just making high-quality content. You also need to ensure that this content reaches your ideal audience. One of the best ways that you can make this happen is… read more
There are many different tools that we use as content creators and small pet business owners to identify SEO opportunities. One free tool provided by Google that is often overlooked is Google Trends, but this is a powerful opportunity to better identify and understand search trends… read more
Have you ever found that writing your own about page is a recipe for writer’s block? What should you include? What’s important to your readers? How do you include that while keeping SEO in mind? If you have pondered these questions, you’re not alone. While we… read more
When planning content for your site, having a solid SEO strategy is one of the most important aspects. Organic traffic is the most reliable kind, and the only way to get it is by ranking on Google and other search engines. And the only way to… read more
Sometimes we’re so focused on creating new content that we overlook the need to organize content that we already have. Have you ever sat down to create something new and thought to yourself “have I covered this before?” or “this topic sounds really familiar”? That’s where… read more
Creating your blog content ideas around content themes is a great way to inspire your creativity and build a long list of content ideas in your niche. If this is your first time hearing about the use of content themes in content creation, you’re in luck.… read more
As a small business owner, we often find ourselves pulled in many different directions, leaving many wondering: Is content important? While we are all limited to 24 hours a day, there are some tasks in our business that are necessary for growth and success. These are… read more
Do me a favor? Go up to the next person you see and ask them to tell you one thing about search engine optimization (SEO). Go ahead…I’ll wait. All done? OK, now tell me: How many times did they mention keywords? Probably a fair amount. That’s… read more
