Tag "seo"

  • Beginners Guide to Using Google Search Console for Keyword Research and SEO

    woman working at laptop with a puppy in her lap | Beginners Guide to Using Google Search Console for Keyword Research and SEO

    In the world of content marketing, few things get as much attention (both good and bad) as search engine optimization. While most bloggers and small business owners recognize the value of optimizing their content for search performance, the cost of many SEO tools can be prohibitive.… read more

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  • Google Analytics 4 Vs. Universal Analytics: What You Need to Know

    Yorkie dog working on a laptop | Google Analytics 4 Vs. Universal Analytics: What You Need to Know

    If you are focused on building a blog or small business website, understanding your website traffic is a valuable tool in your business growth. But, for those who are used to working with Universal Analytics, the pending end of UA has led to a lot of… read more

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  • 12 Best SEO Tools for Your Small Pet Business

    woman working on laptop next to a dog | 12 Best SEO Tools for Your Small Pet Business

    Content marketing is a valuable tool for building your business online, but doing it successfully involves more than just making high-quality content. You also need to ensure that this content reaches your ideal audience. One of the best ways that you can make this happen is… read more

  • How to Use Google Search Trends to Identify SEO Opportunities

    dog looking at charts on a laptop | How to Use Google Search Trends to Identify SEO Opportunities

    There are many different tools that we use as content creators and small pet business owners to identify SEO opportunities. One free tool provided by Google that is often overlooked is Google Trends, but this is a powerful opportunity to better identify and understand search trends… read more

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  • 7 Tips for Writing an Effective About Page

    brown and white dog sitting in front of a laptop | 7 Tips for Writing an Effective About Page

    Have you ever found that writing your own about page is a recipe for writer’s block? What should you include? What’s important to your readers? How do you include that while keeping SEO in mind? If you have pondered these questions, you’re not alone. While we… read more

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  • Why You Should Plan Your Content for SEO with Article Briefs

    cat laying next to a person typing on a keyboard | Why You Should Plan Your Content for SEO with Article Briefs

    When planning content for your site, having a solid SEO strategy is one of the most important aspects. Organic traffic is the most reliable kind, and the only way to get it is by ranking on Google and other search engines. And the only way to… read more

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  • Why You Should Have a Content Catalog for Your Website

    dog laying on a persons's lap with an open book | Why You Should Have a Content Catalog for Your Website

    Sometimes we’re so focused on creating new content that we overlook the need to organize content that we already have. Have you ever sat down to create something new and thought to yourself “have I covered this before?” or “this topic sounds really familiar”? That’s where… read more

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  • How to Use Content Themes on Your Website

    Creating your blog content ideas around content themes is a great way to inspire your creativity and build a long list of content ideas in your niche. If this is your first time hearing about the use of content themes in content creation, you’re in luck.… read more

  • Why is Content Important for Website Growth?

    Dog on woman's shoulder as she faces computer thinking about why content is important for website growth

    As a small business owner, we often find ourselves pulled in many different directions, leaving many wondering: Is content important? While we are all limited to 24 hours a day, there are some tasks in our business that are necessary for growth and success. These are… read more

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  • Top 5 Keyword Research Tools for Content Creation

    keyword research tools

    Do me a favor? Go up to the next person you see and ask them to tell you one thing about search engine optimization (SEO). Go ahead…I’ll wait. All done? OK, now tell me: How many times did they mention keywords? Probably a fair amount. That’s… read more

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