Tag "marketing"

  • How to Create Strategies for Content Marketing Based on Pet Trends

    woman sipping coffee at desk with computer and cat on lap

    Chances are, you didn’t get into the pet industry to think about strategies for content marketing. You either have a passion for pets, a desire to change the face of the industry, or great ideas for the future of pet care and ownership that needs to… read more

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  • How Can Local Small Pet Businesses Partner with Pet Micro-Influencers?

    bengal cat walking on sidewalk on a leash with read harness on

    Influencer marketing is a growing industry that is quickly becoming a key marketing strategy for new brands in all sorts of industries, and in the pet industry there are plenty of reasons to partner with pet micro-influencers. In fact, influencer marketing is the fastest-growing customer acquisition… read more

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  • Online Tools to Help Pet-Focused Content Creators

    Green road sign that says SAAS Next exit

    As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen F. Morgenstern said way… read more

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  • Should You Start a Facebook Group?

    Women in glasses leaning on desk and looking at computer

    Have you thought about whether you should start a Facebook group? Maybe you’ve been toying with the idea of creating a Facebook group to go with your blog or business? They can definitely be a great way to increase your brand awareness and engagement. However, if… read more

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  • Why Pet Industry Brands Need A Twitter Profile

    Chart from APPA showing online resources pet parents use

    Are you a Twitter Pro or a Twitter Avoider? It seems like most people and brands fall into one of those two categories. And, we get it. If you aren’t careful on how you curate your Twitter feed, it can feel like the wrong place to… read more

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  • Unique Selling Propositions for Influencers

    Unique Selling Propositions for Influencers

    Yes, you love blogging and social media. It’s fun; you love to write, and readers love to read what you’ve written. But have you thought about what sets you apart from other bloggers? And, more importantly, what is your long-term vision for your blog? What Do… read more

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  • How Do You Make Money Blogging?

    How Do You Make Money Blogging- #MondayMotivation - BlogPaws.com

    We kicked off The Business of Blogging series with a little bit of tough love in the post Think Like a Boss! Today, we’re shifting gears and sharing some #MondayMotivation! Here goes… How do you make money blogging? That’s the most asked, most repeated question in… read more

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  • How to Create a Name That Gets Noticed: For Your Pet Blog, Your Brand, or Your Product

    7 Tips for Creating a Memorable Blog Name from BlogPaws.com

    Remember choosing a name for your furry friend? Did you think about how it would sound when spoken? Whether it fit your pet’s personality? How it would be spelled? Much like naming your pet, naming your blog (or brand or product) is a big step. It’s… read more

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  • 5 Ways to Blog Like an Entrepreneur

    5 Ways to Blog Like an Entrepreneur - BlogPaws.com

    You want your blog to be treated like a business. That means you’re growing an engaged audience, and you’re appealing to brands. But, if you’re just starting out, or if you’ve lost momentum, how do you hit that professional level? Blog like an entrepreneur! Entrepreneurs create and grow… read more

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  • Email Do’s & Don’ts: Tone, Font, Style, and Fails

    email dos and donts

    In Part 1 of Email Do’s & Don’ts, I covered how to make a great first impression. You can read the original email tips here, but here’s a quick catch-up: Capture the recipient’s attention with a great subject line Keep your message brief Explaine what you want–what… read more

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