In a world where social platforms get so much attention, small pet business owners should not be overlooking the benefits of email marketing. When it comes to growing a community where you own the information (no shade to Meta… okay, maybe a little), understanding email marketing… read more
Whether you love it or hate it, social media plays a big part in the growth and success of your small pet business. While it’s certainly not the be-all-end-all, it can be used to effectively and inexpensively market your business. That being said, managing social media… read more
Contrary to what some may think, email marketing is NOT dead. In fact, it is one of the best ways to grow and nurture your audience. That being said, with all the email marketing terms that are tossed around, it’s easy to feel lost. What’s a… read more
Each business operating online is trying to grow their audience, which usually means growing an email list and nurturing that list with email automation. Automating a welcome sequence is a great way to ensure you connect with your new subscriber immediately to introduce yourself, your company,… read more
*Updated: July 19, 2022 Chances are, you didn’t get into the pet industry to think about strategies for content marketing. You either have a passion for pets, a desire to change the face of the industry, or great ideas for the future of pet care and… read more
Influencer marketing is a growing industry that is quickly becoming a key marketing strategy for new brands in all sorts of industries, and in the pet industry there are plenty of reasons to partner with pet micro-influencers. In fact, influencer marketing is the fastest-growing customer acquisition… read more
*Updated: October 17th, 2022 As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen… read more
Have you thought about whether you should start a Facebook group? Maybe you’ve been toying with the idea of creating a Facebook group to go with your blog or business? They can definitely be a great way to increase your brand awareness and engagement. However, if… read more
Are you a Twitter Pro or a Twitter Avoider? It seems like most people and brands fall into one of those two categories. And, we get it. If you aren’t careful on how you curate your Twitter feed, it can feel like the wrong place to… read more
Yes, you love blogging and social media. It’s fun; you love to write, and readers love to read what you’ve written. But have you thought about what sets you apart from other bloggers? And, more importantly, what is your long-term vision for your blog? What Do… read more
