Most small businesses are formed from a passion, and in the pet industry, passion-based business accounts for nearly all small businesses. I’ve never met someone who started a blog without a passion for the content they create, who created a product without a passion for the… read more
One of the biggest struggles that we face as small pet business owners is the fact that we only have 24 hours in a day. Rumor has it that we’re also supposed to somehow fit sleep in there too! All joking aside, learning how to streamline… read more
Growing an online business means wearing many different marketing hats – social media marketer, content marketer, email marketer, etc. – and each of those marketing hats will benefit by using lead magnets. But, what are lead magnets? Each online business is working to grow their audience.… read more
Whether you’ve started your business yet or not, you’ve probably thought to yourself, “Should my small pet business be an LLC?” or “Can I just operate using my name and social security number?” The short answer is yes, and also yes. The IRS does not require… read more
*Updated: July 19, 2022 It’s true that a majority of the pet industry, especially the small pet businesses, started their business because of passion, and that passion may not have meant creating a small pet business plan. That passion often kicks off with diving into business… read more
Influencer marketing is a growing industry that is quickly becoming a key marketing strategy for new brands in all sorts of industries, and in the pet industry there are plenty of reasons to partner with pet micro-influencers. In fact, influencer marketing is the fastest-growing customer acquisition… read more
*Updated: October 17th, 2022 As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen… read more
When I was a budding entrepreneur, oh-so-many years ago, one of the things that troubled me on a daily basis was how to choose the right places to be, at the right time. Specifically, the team and I would review conferences and training events and wish… read more
Bloggers are readers. It stands to reason that those of us who blog, also enjoy reading. We read other people’s blog posts, we read online magazines, we read content on Twitter and Facebook, and, let’s admit it, we read the labels on cereal boxes. It’s part of… read more
Post by BlogPaws CEO, Yvonne DiVita “Can you do this?” The client was giving me that squinty-eyed look, full of doubt. “Yes!” I replied, with conviction. We rose, shook hands, nodded our heads and as he gathered his briefcase and laptop, I held the door. The conference room… read more
