The look and feel of an Instagram post determine how people perceive it. The design conveys the message, tells a story, and influences the audience’s opinion about your small business. Understanding how to use layout and composition can help you create eye-catching Instagram graphics, which is… read more
Every small business owner knows how challenging it can be to manage and get the most out of their marketing resources, especially considering the fact that they are often doing it all themselves. Small budgets often mean that less time is spent on research, design, and… read more
Brands are nothing more than a collection of people, which makes it even more important to craft your pet business brand story, and craft it well. Before we get to that let’s make sure that you understand everyone creating content online is a brand. Whether it’s… read more
How much thought have you put into your branding strategy for your pet blog? What is branding anyways? A brand is the emotional experience or connection a person forms with your business. Branding is so much more than just a pretty logo and the colors you… read more
Remember choosing a name for your furry friend? Did you think about how it would sound when spoken? Whether it fit your pet’s personality? How it would be spelled? Much like naming your pet, naming your blog (or brand or product) is a big step. It’s… read more
