As devoted pet owners and small pet business owners, we understand the importance of fostering a strong and connected community. Our industry is full of passionate and dedicated individuals, driven by our love for our furry, feathered, and scaly family members. To better understand this community’s needs, interests, and perspectives, the BlogPaws team recently conducted…
As small pet business coaches, the BlogPaws Team always has our eyes and ears open for the latest trends and shifts in the marketing world. This includes monitoring the latest developments in the pet industry. While we continually watch for the most recent pet business-related news online, attending large industry events provides a unique opportunity…
With over 60% of the global market share, there is no arguing that Google Chrome is the most popular web browser. But what sets aside this browser from the other options available? One exciting feature is the ability to leverage a growing list of Chrome extensions for every aspect of our lives. This includes Chrome…
If you are like many other small business owners, your end-of-year to-do list seems never-ending. You might even be better at adding things to it rather than crossing them off. Or, if you’re like me, you add things to it so that you can cross them off. You’re not alone. When December rolls around, we…
Most small businesses are formed from a passion, and in the pet industry, passion-based business accounts for nearly all small businesses. I’ve never met someone who started a blog without a passion for the content they create, who created a product without a passion for the product’s purpose, or who created a business to offer…
While most small business owners will agree that social media plays an important role in business success today, the process of creating and maintaining multiple social media accounts is often intimidating. This is especially true when you consider the time demands associated with owning a business to begin with! It’s time to work smarter, not…
Often overlooked but arguably one of the most powerful tools when setting up a social media account, your bio is one of the first things your potential client will see. Don’t underestimate the power of this small but important detail! Let’s discuss the secret to writing a winning social media bio for your business! If…
If you have ever taken a marketing class or spent some time around the sales and marketing gurus, you may have heard them mention a buyer persona or marketing persona. But what is it and how can it help you to build your business? In this article, we are going to dig into why we…
Whether you attend large trade shows like SuperZoo or Global Pet Expo, smaller regional shows, or local events like festivals and farmers’ markets with your business, in-person networking is an important skill to have. In this article, we’re going to help you prepare with a few key tips for networking events. Just like many things,…
*Updated: October 17th, 2022 As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen F. Morgenstern said way back in the 1930s. Whether…
Virtual isn’t going anywhere and hybrid is the new buzzword. And that means more and more availability for brands to reach more people…which also means more people speaking, more people podcasting, more people Facebook Live-ing – yea we know, not a verb…yet, but you still can’t deny that you are seeing more and more events…
History of BlogPaws BlogPaws is a Pet Business Education Company focused on teaching pet-focused content creators the ins and outs of growing an online business. We welcome all pet-focused content creators to apply to our free BlogPaws Community group to network, discuss, and learn. Founded in 2009 by three dedicated pet lovers and bloggers, it…