marketing

  • What Are Lead Magnets and Why Your Pet Business Needs Them

    Woman at desk with cat and computer | What are lead magnets

    Growing an online business means wearing many different marketing hats – social media marketer, content marketer, email marketer, etc. – and each of those marketing hats will benefit by using lead magnets. But, what are lead magnets? Each online business is working to grow their audience.… read more

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  • How to Create Strategies for Content Marketing Based on Pet Trends

    woman sipping coffee at desk with computer and cat on lap

    Chances are, you didn’t get into the pet industry to think about strategies for content marketing. You either have a passion for pets, a desire to change the face of the industry, or great ideas for the future of pet care and ownership that needs to… read more

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  • 3 Things Every Small Pet Business Plan Needs

    Flat lay of phone, notebook that says plan and computer on a desk

    It’s true that a majority of the pet industry, especially the small pet businesses, started their business because of passion, and that passion may not have meant creating a small pet business plan. That passion often kicks off with diving into business before taking the time… read more

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  • How Can Local Small Pet Businesses Partner with Pet Micro-Influencers?

    bengal cat walking on sidewalk on a leash with read harness on

    Influencer marketing is a growing industry that is quickly becoming a key marketing strategy for new brands in all sorts of industries, and in the pet industry there are plenty of reasons to partner with pet micro-influencers. In fact, influencer marketing is the fastest-growing customer acquisition… read more

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  • Online Tools to Help Pet-Focused Content Creators

    Green road sign that says SAAS Next exit

    As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen F. Morgenstern said way… read more

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  • 12 Emails to Add to Your Email Marketing Plan in 2021

    Woman's hand with email envelopes coming out of it and into a computer screen

    Running a small pet business meaning sending emails. Sometimes a LOT of emails. In order to maximize the impact your emails have it’s important to consider adding different types of emails to your email marketing plan. Most small pet businesses we work with have figured out… read more

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  • The Benefits of Product Categorization for Your Pet Business

    Puppy on deck playing with Tall Tails Green Pinecone Toy

    You have created a pet business that offers incredible products or services or content to your customers. But that is only the first step towards success. You can have the best product in the world, but you won’t make any money until you’re able to get… read more

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  • Facts and Fiction about Millennial Pet Influencers

    Millennial Pet Influencers

    Millennial is one of the hottest buzz words of 2017. Millennials are, as the saying goes, “all the rage.” What does it mean to be a millennial pet influencer? Merriam Webster defines a millennial as “a person reaching young adulthood in the early 21st century,” but… read more

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  • Pet Influencer Mythbusters Blog Hop

    Pet infuencer facts

    Every industry has facts and fiction, and the pet blogging and pet influencer space is no different. You need to be a confident influencer, and that means having the facts in your online journey. This week’s blog hop is dedicated to the topic of pet influencer… read more

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  • How to Gain More Blog Traffic By Updating Older Blog Posts

    New Traffic for Older Blog Posts

    Everything old is new again, and this is certainly the case when updating older blog posts. New readers find your blog on a regular basis and sometimes, even your loyal followers miss a post or two. You can actually gain more blog traffic with content you… read more

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