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Blog Spring Cleaning: Week 3 – What Are Your Blogging Goals?

Guest post by Kimberly Gauthier, Keep the Tail Wagging

Editor’s Note: In part one you were asked to request constructive feed back, read that post here. In the second part we offered tips on SEO for your blog, read that post here.

I’m kind of a nerd when it comes to my blog – I try to stay very organized and that includes setting and reviewing my blogging goals regularly.

shutterstock_70901977I believe it’s important to periodically take a look at where you were, where you are right now, and where you’d like to go with your blog.  Having a clear set of blogging goals helps me stay on track, makes it easier to decide which opportunities are right for my blog, and helps me maintain a consistent voice for my audience.

So what are your blogging goals?


Here are a few questions to get you started

What stirs you up and gets you excited about blogging?

  • Is it the dialogue?  If you love inspiring your readers to join the conversation, then one of your goals might be to “inspire dialogue on pet related topics.”
  • Consider starting an editorial calendar for your blog and schedule blog posts, series, and challenges for the year.

Are you passionate about rescue, senior pets, fitness or nutrition?

  • If you have a passion, one of your goals may be to raise awareness of an issue that’s important to you.
  • Connect with groups that share your passion and work together on blogging campaigns.

Would you like to turn your blog into a business?

  • Whether it’s full time or part time, your sole business or a partner to another business, blogging can bring in extra money as we’ve seen with the BlogPaws Pet Bloggers Network.
  • Take a moment and revisit Carol Bryant’s post on creating a business plan for our blogs.

The best piece of advice I’ve received about blogging is to follow people who are where you want to be; there are several successful bloggers I follow and several have become friends.  What I’ve learned from these connections has been priceless and includes PR, search engine optimization, monetization, freelance writing, and more.

Don’t be discouraged if you only come up with a couple of goals and don’t get overwhelmed if your goals are all over the map.  As time moves on, you’ll narrow your focus.  And, it’s okay for goals to change as you grow and change.

If you have any questions or ideas, definitely reach out to the BlogPaws community so that we can all learn together.

Happy Spring Cleaning!

(Photo Shutterstock: Dog on Computer)


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