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Keep Your Eye On The Prize But Don’t Lose Sight Of The Joy Of Pet Blogging

Guest post by Blog Manager Robbi Hess

It's all about blogging, blogging, blogging, tracking your followers and likers and the number of re-tweets
Picture1 you garner, right? Well, not so much. Yes, you want to make certain that your pet blogging is reaping the rewards you'd hoped for, but for every pet blogger the "rewards" are different. There are pet bloggers that blog for the sheer joy of sharing their love of their pet in particular or pets in general and then there are pet bloggers that blog for the opportunity to become known to make money or to be known as the expert in their niche. Whatever your reason for blogging, make certain you don't lose sight of the joy that you get from the task. 

If, like most of us, you are blogging as a way to make money or connections, here are five things you want to avoid when you're blogging and using social media: 

  1. Don’t get bogged down in too many social
    media sites. Choose the sites that make the most sense. If you’re a pet
    blogger, then the BlogPaws Community should be a jumping in point to
    communicate with like-minded pet bloggers. Regardless of whether you use
    Twitter, Facebook, LinkedIn, Pinterest, Google+ or Instagram, make a commitment
    and build a following and post with regularity. Having a diluted presence
    on multiple sites won’t likely help you build a fan base.
  2. Speaking of followers… don’t get
    stuck on the numbers. Yes, someone can say they have 20,000 Twitter
    followers but are they quality followers? Are they retweeting you? Are
    they in your niche? Will they be the followers that you will market your
    site or your blog posts to? Numbers may look nice on paper but they aren’t
    everything – it’s engagement that matters most.
  3. Do you
    have a social media strategy? While posting frequently is great, if you don’t
    have a strategy, chances are you’re not getting the engagement you’d hoped
    for. A social media strategy includes which sites you will post to in
    addition to the type of content you post to each. You need to balance your
    posts with “sales pitches” and those that show your expertise and
    engagement in your niche.
  4. Keep
    track of what works. If you write a blog post that garners you myriad
    comments, is that something you can replicate? What was it about that post
    that appeared to resonate with your readers? Do you have a trusted circle
    of friends that you can run post ideas past to gauge interest? Are you
    keeping up with industry trends? Blogging or posting social media updates
    about what is happening today will help your site and your posts rank
  5. Blog
    about what you love. If your blogging becomes a chore and is an uphill
    grind, it will show in your writing. Blogging for, and about, pets should
    bring you joy. If it isn’t, take a step back and try and determine what’s
    changed. Have you lost your focus? Do you feel you’ve run out of things to
    say? Do you need to tighten or rethink your social media strategy? Reach
    out to your circle of pet loving friends and ask for help!

What social media tips can you offer? What do
you love the most about being a pet blogger?



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  1. These are good tips.
    I love dogs, so it is a great topic for me to blog about.
    I can use a better social media strategy….better work on that!

  2. Thanks for the post. It is so true. Keeping a a clear focus on why I blog vs counting the readers, has help me stay authentic and not get caught up in the numbers. My blog is actually more a journal that has allowed me to make new virtual friends, then a commercial endeavor to live on. That is the way I like it. Having a social media strategy is key though. Otherwise, it just gets too overwhelming. Thank you again. – Lorian (the human at DogDaz)

  3. I can’t agree more about the numbers game.
    I have been blogging since 2002, finally giving my cats their own blog in Jan. 2010.
    My ambitions, hopes and dreams as a writer have evolved in a decade, but if I’d paid attention to the fact that I get maybe 40 real people a month leaving comments, and 3000 spammers a day doing so, I might have quit years ago. 😀
    Now, I’m interested in chapbooks, and ebooks, have a Facebook Writer’s page, and am attending my first Blog Paws conference.

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