Every blogger wants traffic. Every content creator wants traffic.
But it takes a lot of effort to earn a lot of traffic.
On the surface, it sounds like a simple, two-part system to earn that traffic: Create consistent, quality posts along with a consistent, solid content marketing strategy.
Each of those two parts can be broken into a million tiny pieces. For instance, your content marketing strategy might include a mix of TikToks, Facebook Lives, tweets, Instagram posts or stories, Instagram Reels, email newsletters, chore threads in private groups, and so on. Your consistent, quality posts can include narratives, giveaways, product reviews, how to posts, listicles, sponsored posts, photo essays, DIY content and so on.
In this post, though, we’re going to talk about one piece of the overall pie: evergreen blog posts.
Evergreen content might just be the most important content you create. Why? Because it lasts forever.
And it takes time to rise in Google’s rankings, and it takes time to attract and build a loyal following, and it takes time to push your content out there. But evergreen blog posts work for you day after day, year after year.
If you’re not sure what evergreen content is, or if you’re not sure how to create it (or if you’ve created it already!) this post is for you. Actually, these four posts are for you because today we’re rounding up the four best posts on our blog about evergreen content.
Grab a cuppa, settle in, and learn everything you need to know about evergreen blog posts:
Understand how (and when) to write evergreen versus cornerstone content.
They’re not the same thing, and the distinction is critical (and often misunderstood). Your blog needs to have solid evergreen content that also functions as cornerstone content. These are the pieces of content that define you to your potential audience. But it’s sort of like a logic puzzle from school to understand the two types: All cornerstone content is evergreen, but not all evergreen content is cornerstone. Check out this post to get really clear on the difference between evergreen and cornerstone content–and compare it to what you have on your editorial slate.
Learn how to create evergreen content.
So, you get the basics behind evergreen content, but maybe you’re not sure where to start? In this post, How to Make Your Blog Content Evergreen, we provide a list of topic starters and post formulas proven to work. Not to miss: The list of evergreen-related cautions for content creation!
Create evergreen blog posts that make you money.
If you’re working to monetize your blog or sell your products/services, evergreen content is crucial. Why? Because it’s your top-performing, long-tail work that gets a ton of hits. Those are exactly the posts you want to monetize! Many small pet businesses selling products or services often overlook the value of evergreen content because it’s a long-term play. We all like the instant gratification of a quick sale. Think about how you can leverage trends in your content to make it evergreen for your business.
Many bloggers err on paid and sponsored campaigns, but because they craft content that is too timely or tied specifically to the dates around a campaign, those posts are often not evergreen. Think broader to keep that income rolling in! Here’s how to write evergreen sponsored content that converts for you in the long term.
Craft crazy-useful long-form content.
Longer posts serve your blog well. Search engines seem to prefer it–or, at least, rank it highly because of the thoroughness of the work. Of course, that’s only true if the long-form content is crazy-useful! Not all the evergreen posts you create have to exceed 1,200-1,500 words, but at least some should. Stumped on the why and how? Check out why you should write long-form blog content for inspiration.
Now, it’s your turn!
After perusing these resources, what questions do you have about evergreen content? Do you have a stellar piece of work you’d love to share with the community? Drop it in the comments below!
Maggie Marton serves as the BlogPaws senior editor. When not hiking with her two pit mixes, Emmett and Cooper, or playing with Newt the Cat, Maggie writes about them (and the pet industry) at ohmydogblog.com and maggiemarton.com.
This post was updated 1/2/22.