The Power of Social Media Simply Explained

Establishing your expertise on social media is no easy task these days. Whether you are on social media for yourself, a brand, and/or client, you should have a clearly defined plan for return on investment and return on engagement. This includes, but is not limited to:

Strategy and Tactics: Who, what, when, where and why?
• Who: Internal or external?
• What: Content per platform?
• When: Best times to produce
• Where: Platform choice
• Why: Purpose

When you set goals for social media (and you are goal setting, right?) Are you tracking or measuring sales? Engagement? Reach? All of these? Why?

The bottom line is to measure Measure what you can, track what you can, and don’t stress out about what you can’t!

During the recent Women in the Pet Industry Conference in Portland, Oregon, the women of BlogPaws presented a 60-minute power session on the “Power of Social Media,” with tips, tricks, and insights on some of today’s hottest social media platforms.

Using our Periscope account through Katch.me, we are able to present this session to you for full viewing. Though the audio is rough in spots, you will get the majority of the information with key highlights below.

3:05: Chloe DiVita on Social Media and why it is important: Valuable survey revealed in 2014: Stats you can’t miss: Where consumers go for research