BlogPaws News Bite: Warm Bellies Initiative
P.L.A.Y. Launches New Phase of Warm Bellies Initiative to Help Homeless Pets
Charitable Program Distributes Chill Pads to Animal Shelters Nominated and Selected by Facebook Fans. P.L.A.Y. (Pet Lifestyle and You), provider of luxury pet beds and accessories, has launched the latest round of its Warm Bellies initiative. This program 
began in 2012, with the goal of helping animals in need by providing them with comfortable sleeping mats. For every Artist or Original Collection pet bed purchased on PetPlay.com, P.L.A.Y. will donate a Special Edition Chill Pad to a rescue shelter.
Since its inception, the Warm Bellies initiative has aided thousands of homeless pets around the country. Each month, P.L.A.Y. and its partner, the Petfinder Foundation, select two shelters from nine different regions across the U.S. to receive the donations, based on need and availability. Every Chill Pad is portable, easy to wash and can be used over and over – providing a cozy bed for several animals.
In the current phase of Warm Bellies, customers and advocates are invited to participate in the shelter screening process as well. Every quarter, there is a “Voter’s Choice” competition, in which P.L.A.Y.’s Facebook fans can nominate their favorite rescue groups. From Sept. 1 – 15, Warm Bellies will accept shelter nominations. Voting will commence from Sept. 17 – 30, with the winner announced on Oct. 1. All users are welcome to take part. “We are proud of the impact that we have made with the Warm Bellies program,” said Will Chen, Co-Founder at P.L.A.Y. “We are a young and small business, so it took us some time to build momentum, but we are honored to have worked with more than 70 shelters so far. We look forward to helping more pets in more cities with each coming month.”
P.L.A.Y. has been committed to animal welfare since it was founded in 2010. The company has donated to various charities nationwide, including the SPCA, and also helped launch the Rescue Pledge, a grassroots campaign to enhance public perception of shelter pets. P.L.A.Y. started the Warm Bellies initiative so that it could do even more to help needy dogs and cats.
To learn more about P.L.A.Y. or the Warm Bellies initiative, visit www.petplay.com/warm-bellies/.
About P.L.A.Y.: P.L.A.Y. (Pet Lifestyle and You) is a San Francisco-based company designing eco-friendly and durable beds and toys that are stylish for owners, safe for pets, AND better for our planet. Partnering with artists from San Francisco, New York, Los Angeles and Paris, P.L.A.Y. creates exclusive and fashionable pet beds and toys. To view P.L.A.Y.’s complete line of award-winning products, visit www.PetPLAY.com.
