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BlogPaws 2013: Speakers

OPENING KEYNOTE: Steve Dale, CABC (certified animal behavior consultant) 

Steve Dale reaches more pet owners than any other pet journalist in America and now he’ll be adding BlogPaws Keynote Speaker to his ever-expansive resume.

Steve Dale’s Pet World website

Steve’s Chicago Tribune blog

Steve Dale’s CATalayst on CatChannel.com

Steve’s podcast episodes on WGN Radio

Steve Dale, CABC (certified animal behavior consultant), reaches more pet owners than any other pet journalist in America and now he’ll be adding BlogPaws Keynote Speaker to his ever-expansive resume.
Steve writes a twice-weekly syndicated newspaper column (Tribune Media Services, since 1995); he’s a contributing editor at USA Weekend (since 2002) and he blogs at Petphoria.

Host of two nationally syndicated radio shows, Steve Dale’s Pet World and The Pet Minute (together heard on over 100 radio stations, syndicated Black Dog Radio Productions, since 2001), he is also a Chicago Tribune blogger and contributes blogs on various other websites, including for Victoria Stilwell.
Dale also appears on television, is a published and awarded author, and he gives back to and for the animals.

In Chicago, Steve created the Chicago Task Force on Companion Animals and Public Safety (2000-2010), where they’ve three-times overturned proposed breed bans and twice over-turned mandated pediatric spay/neuter, as well as overturned proposed pet limit laws. The Task Force also created guidelines for ‘doggy day care.’ As a pet advocate, Steve has testified many times against breed specific bans, pet limit laws, etc.

Clara Shih is Chief Executive Officer of Hearsay Social, a rapidly growing Silicon Valley technology company whose leading social marketing platform is used by large global brands including Farmers Insurance and 24 Hour Fitness to manage their corporate and local Facebook, Twitter, LinkedIn, and Google+ Pages.

Shih is a pioneer in the technology industry, as an engineer, celebrated author, thought leader and successful technology entrepreneur. Shih has been named one of FORTUNE’s Most Powerful Women Entrepreneurs of 2011, one of Fast Company’s Most Influential People in Technology, and one of Businessweek’s Top Young Entrepreneurs. She brings a wealth of experience from previous technology, product, and marketing positions at Google, Microsoft, and Salesforce.com.

In 2007, Shih developed the first business application on Facebook called Faceconnector, and subsequently authored The New York Times-featured bestseller, The Facebook Era: Tapping Social Networks to Market, Sell, and Innovate, which has been translated in nine languages and is used as a marketing textbook at Harvard Business School.

David Frei, Celebrity Emcee


David Frei is well-known to millions of television viewers as the longtime (since 1990) co-host of USA Network’s annual telecast of the popular Westminster Kennel Club Dog Show from Madison Square Garden in New York. In connection with that role, he has made many appearances on network shows such as The Today Show, Good Morning America, The View, Martha Stewart, and more.

But he is most proud of the wonderful work that his own dogs do as therapy dogs, regularly visiting at the Ronald McDonald House New York, Memorial Sloan Kettering Cancer Center, and the VA Medical Center in New York. His Brittanys, Teigh and Belle, who have recently passed, pioneered the practice there and in many other places, and his Cavalier, Angel, and Brittany, Grace, are carrying on for them today. His second book, Angel On A Leash, about his work and observations in the world of therapy dogs and his life in dogs, came out to rave reviews in November 2011.

Kenn Bell, Professional Filmmaker 


Kenn Bell on LinkedIn

Kenn Bell on Twitter

The Dog Files website

The Dog Files on Facebook

After adopting an American Foxhound/Pointer mix named Max from a local shelter, Kenn Bell decided to combine his skills as a filmmaker with his immense love of all things canine to create the very best Dog Video Series and Website on the web.

After christening it, Dog Files, and making Max the mascot (that’s him in the logo), he began to travel around the country documenting how involved dogs are in all our lives.

From ice cream socials to rescue groups to military working dogs, Kenn’s hope with the Dog Files is to let the world know that dog’s deserve our love, care and respect.

Learn more about Kenn Bell and why he created the Dog Files as he takes the Pet Blogger Challenge.

Iain Langridge, Discovery.com & Petfinder


Iain Langridge on LinkedIn


Iain Langridge on Twitter

Iain is a digital leader with 19 years’ experience managing digital media businesses, with P&L responsibility and functional expertise in marketing, sales, operations and product management in leading U.S. and European public companies. 

He is General manager of Discovery Digital Media’s leading animals, autos and emerging network businesses; including Animal Planet and Petfinder.

Harrison’s over 20 year career as a dog trainer and animal behaviorist has propelled him into the spotlight as a highly sought after pet expert for national news stories, best selling author, and popular radio/TV host. More than just a dog lover, Forbes has owned and raised raccoons, snakes, and small primates and is fascinated by all animal behavior.

Harrison began hosting “Pet Talk” Radio Show at News Talk FM 101.5 in February of 1994. In 1996 he won an Excellence in Media Award from the Tennessee Veterinarian Medical Association. He also began hosting a statewide TV show called “Let’s Talk Tennessee” with former Miss America Kelley Cash and followed next season with “Pet Talk” TV. “Pet Talk” radio went on to national syndication in Los Angeles, New York, and 80 other markets for several years.

His illustrious and extensive career in dog training has propelled Forbes into becoming the “go-to” guy for national pet stories. He appeared on “Larry King Live” discussing the Michael Vick case, is the resident pet expert on “Live with Regis and Kelly”, and has appeared on the Fox News Network, CNN, “The CBS “The Early Show”, and “The Today Show”. He is a contributor to People Magazine’s peoplepets.com and bestselling author of the book “Dog Talk”.

Blerina Sanocki: Senior Account Manager, Google

Blerina joined Google in 2011 as a Senior Account Manager, focusing on retailers who market and sell their products online.  In her current role, Blerina helps her clients define their digital strategies and maximize their advertising opportunities with Google.

Prior to Google, Blerina worked at iCrossing and Clickable, as a Media Manager and Account Associate, respectively. In both positions, she helped small and medium sized businesses grow their digital footprint and bring their businesses online.

Blerina has a B.S. in International Business Management from Menlo College and an MBA from Golden Gate University.

Her fluency in five languages and her volunteer work with the World Bank has allowed her to travel around the world. She has finally settled down in Brooklyn, NY where she lives with her husband and their cute (but feisty) cat named Li Li Double Rainbow.

Dorothea Bozicolona-Volpe: The Do’s and Don’ts of Pinterest

Dorothea will be speaking on the do’s and don’ts of using Pinterest for business. Her presentation will communicate best practices and successful strategies from real life case studies.

Dorothea on LinkedIn

Dorothea on Facebook

Dorothea on CNN 

Social Espionage on Twitter


Darlene Arden: So You Want to Write a Book Proposal 

Darlene Arden, an award-winning writer, lecturer, and author is internationally recognized. A Certified Animal Behavior Consultant specializing in dogs and cats, Darlene writes and lectures about behavior, wellness, pet training and writing. Darlene Arden’s passion for helping animals live longer and better lives shines through in all she does. 


Darlene on Facebook


Pam Foster: SEO 101-201 

Pam Foster, owner of PetCopywriter.com and Managing Editor of Content & Communications at LifeLearn, Inc., is a seasoned marketing communications writer and blogger in the pet and veterinary industries. Her specialty is optimizing blogs to attract more readers via search engines, blending helpful or entertaining blog posts with strategic keyword use throughout… leading to more readers!





Kimberly Gauthier: The Power of One: Standing Out in the Popular Niche of Pet Blogging

Kimberly Gauthier is the Editor In Chief of Keep the Tail Wagging, a premier online magazine that shares dog care tips from the point of view of the dog mom to 3 Cattle Dog mix rescues.  Kimberly started blogging in 2009 about photography, teaching herself about blogging, social media, and PR along the way.  She launched Keep the Tail Wagging in December 2011 and has been able to build a loyal and active audience of dog lovers quickly by identifying her micro-niche within the niche of dog blogging.  Today, Kimberly has over 14,000 followers on Facebook and Twitter, works regularly with reputable pet brands like Halo Pets and Petco, and connects daily with dog lovers and other pet bloggers.  Keep the Tail Wagging is fast turning into a business and she has 5 rescue dogs to thank for the inspiration.

Kimberly on LinkedIn

@TheFurMom on Twitter

Kimberly on YouTube

Keep the Tail Wagging Magazine


Joanne McGonagle: The Power of One — One Face and One Voice 

Joanne McGonagle is the author of The Tiniest Tiger, an educational children’s book that compares and contrasts the similarities and differences of the domestic cat with their big cat cousins and An Ordinary Toad’s Extraordinary Night, about a young toad named Andrew that wonders if his life would be better had he been hatched a frog. Her blog The Tiniest Tiger’s Conservation Cub Club is both educational and whimsical in its mission to reach cat lovers and promote the message that small paws united  can make a big difference. Joanne has an MBA and Master in Zoology GFP. 

The Tiniest Tiger website

@JoanneMcGonagle on Twitter

@TheTiniestTiger on Twitter

The Tiniest Tiger on Facebook


Mary Engle, FTC Representative 

Mary K. Engle directs the Federal Trade Commission’s Division of Advertising Practices. The Division is responsible for regulating national advertising matters, including claims about food, OTC drugs, dietary supplements, alcohol, tobacco, and Internet services. The Division also enforces the Children’s Online Privacy Protection Act, a statute regulating the online collection of personal information from children. 

Mary Engle on LinkedIn



Crystal Gouldey: Get More Blog Readers With Email Marketing 

Crystal Gouldey is an Education Marketing Associate at AWeber, the leading email marketing service provider for small businesses, where she works with business owners to grow their marketing efforts. An experienced optimization consultant, Crystal has consulted with over 500 businesses to improve their email marketing efforts for optimal results, and regularly provides marketing training to AWeber customer solutions staff.

Crystal Gouldey on AWeber

@AWeber on Twitter



David Pisarra: How To Write and Print Your Book On Demand In 90 Days

David Pisarra is a Family Law Attorney in Los Angeles Ca. His book, What About Wally, tells his story of learning to co-parent his dog with his ex. Using his expertise as a divorce lawyer her developed a parenting plan to accommodate the best interests of his dog, and in the process healed the hurt of a broken relationship. 


David’s Articles on HuffingtonPost.com

David on Facebook

David on LinkedIn


Annie Hart: MAKE SOME NOISE – How to connect all your Social Media properties and get the world buzzing about you

Annie Hart joined Bill Foundation Dog Rescue and the social media community in May 2012. Before that, she spent years working in advertising on the Apple brand.   Starting from scratch, she developed Bill Foundation’s global social media presence. In just ten months she created a following of over 27,000 engaged followers on Facebook and several successful viral rescue videos on YouTube. 

The Bill Foundation

@BillFoundation on Twitter

Bill Foundation Dog Rescue on Facebook

“Rescuing Dogs Rescued Me” on Dogster


Jodi Stone: I’ve Started A Blog, Now What?

Jodi Stone is the author of the up and coming, Heart Like a Dog blog.  Her love and devotion to her two dogs, Sampson and Delilah shines through in the stories she shares.  Whether she is sharing an amusing dog antidote, working through a frustrating behavior, or celebrating a training success, she strives to live life with a Heart Like A Dog. Jodi is also the creator of the popular Follow-Up Friday blog hop, a hop designed to “wrap up your week and lead you right into the weekend.” 

Jodi Stone on LinkedIn

Jodi’s Posts on Heart Like a Dog

@heartlikeadog on Twitter




Sybil F. Stershic: Strengthening Your Brand: Relationship Marketing for Rescues & Shelters

Sybil F. Stershic, president of Quality Service Marketing, works with organizations to strengthen employee and customer relationships. A respected thought leader and blogger on engaging employees through internal marketing, she is the author of Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care, and the Quality Service Marketing blog. She also teaches marketing workshops nationwide for business and nonprofit professionals.

Quality Service Marketing

Sybil’s book, Share of Mind, Share of Heart

Sybil’s book, Taking Care of the People Who Matter Most

Sybil on LinkedIn


Kristin Elliott: Strengthening Your Brand: Relationship Marketing for Rescues & Shelters

Kristin Elliott is the proud owner and innovator of Doodie Pack, LLC, which “give(s) your dog a job” while out on walks and hikes. With her socially conscious attitude and passionate demeanor, Kristin has served thousands of dogs and their families. Her innovative spirit has taken her across the country to speak about entrepreneurship, owning, and running a successful business. Kristin shares her time with husband, Rick, and three beautiful daughters while balancing life as a full-time science teacher.


DoodiePack on Facebook

Kristin on LinkedIn

Doodie Pack on Pinterest


Pete “Pete the Vet” Wedderburn: Media Veterinarian 

Pete Wedderburn BVM&S, CertVR, MRCVS qualified as a veterinarian from Edinburgh, Scotland in 1985. He has worked in his own 4-veterinarian companion animal practice in County Wicklow, Ireland, since 1991, and he has his own menagerie of dogs, cats, ducks, hens and others (including a pet rabbit in his kitchen). Pete is well-known as a media veterinarian in Ireland and the UK, with a weekly breakfast television slot for the past decade and a weekly evening prime-time show in Ireland as well as weekly newspaper columns and radio broadcasts. He also write a regular blog at www.petethevet.com.


@PeteTheVet on Twitter

Pete the Vet on Facebook

Pete the Vet’s blog


Matt Beswick: Advanced SEO for PROs 

Based in the UK, Matt has been following BlogPaws since pretty much day 1. He runs Pet365 (pet365.co.uk) – a UK based pet retailer, along with Hidden Pixel (hiddenpixel.com), which is a UK Digital Agency that works with businesses of all shapes and sizes. He has three dogs (two Miniature Schnauzers and a Giant Schnauzer), grew up on a farm, and has a fairly unhealthy penchant for Southern Comfort. Find him on his personal blog – mattbeswick.co.uk or Twitter – @mattbeswick.

Matt Beswick’s website

Hidden Pixel on Facebook

@MattBeswick on Twitter



Amy Shojai: Ebooks & Promotions (with Sandra Beckwith)

Amy Shojai, CABC is the award-winning author of 26 best selling pet books and blogs at www.AmyShojai.com. She has “kindle-ized” 7+ of her own books and presented for the Cat Writers Association and other writer conferences. She’s a founder of CWA, a member of DWAA, a blogger, a photographer, and a professional actor/speaker. 


@AmyShojai on Twitter

Amy Shojai on Facebook


Sandra Beckwith: Ebooks & Promotions (with Amy Shojai) 

Sandra Beckwith is a former national
award-winning publicist who now teaches authors how to be their own book
publicists. She works as a book marketing coach, publishes the free Build Book
Buzz e-zine, teaches an e-course on book publicity and promotion, and offers
training programs designed to help authors learn the best ways to promote their
books. The author of four books of her own, Sandra also ghostwrites and edits
books and proposals.  Learn more at the links below.

SandraBeckwith-sizedBuild Book Buzz

Sandra Beckwith on LinkedIn

Sandra Beckwith on Facebook

@SandraBeckwith on Twitter


Dino Dogan: The Future of Blogging 

After years of blogging with barely moderate success, Dino decided to solve this problem by creating Triberr. Triberr is a free platform which enables bloggers to band together and share in each other’s audience.

Outside of Triberr, he is a Strategic Marketing consultant, speaker, and Contributing Author to Engagement From Scratch, a collaborative effort which culminated in a book to bring the best-of-breed information about community building from such luminaries as Guy Kawasaki, Brian Clark and Mitch Joel. He’s also an avid motorcyclist, a lousy mixed martial artist and a failed musician.

D.I.Y. Blogger

Dino Dogan on YouTube

Triberr Blog Amplification

Dino on Facebook

@DinoDogan on Twitter


Mary Anne Shew, MBA: Build a Business, Not Just a Blog 

Mary Anne Shew is a business coach and consultant who has helped dozens of small businesses improve their marketing, operations, and sales. By getting clear on goals, getting things done, and getting results, her clients achieve their dreams of being successful business owners. Her national practice includes a wide variety of businesses and nonprofits. She is a popular speaker for business and professional groups and an entertaining business expert who presents high value seminars and workshops.

Mary Anne Shew on LinkedIn

@Shewtime on Twitter



Steven May: BUILDING FANS: 0-200,000 At The Speed Of A Click 

Steven May, CVJ has provided his expert pet advice to both the veterinary industry and the general public for 38 years. The former publisher of VETZ Magazine and current editor of TechnoPET Magazine, May also heads the pet website The Daily Growl and has over 214,000 followers to his pet advice Facebook® page.  Accredited by the American Society of Veterinary Journalists, he is the co-author of “What About Wally: Co-Parenting A Pet With Your Ex,” the first book that tackles the issue of the divorce of pet parents and the legal and dog behavioral issues that come with it. 


The Daily Growl

The Daily Growl on Facebook

What About Wally? on Facebook

Buy What About Wally? on Amazon


Karen Nichols: WordPress 101

Mousebreath’s managing editor, Karen Nichols, is a well-known and respected influencer for a number of major pet (cat) brands. She has over 15 years of high-level web, interactive media development and social media experience. Mousebreath’s team is comprised of published cat writers with significant followings of their own.


Mousebreath Magazine on Facebook

Cat Lifestyle: Mousebreath on YouTube

Mousebreath on Pinterest


Ali Peterson: Make Your Blog Picture Purrfect 

A professional pet photographer since 2008, Ali Peterson solely owns and operates Skyy Blue Photography, expressly named after her first dog. Ali shares her most current photographic work, photography tips, industry trends, and personal experiences through her pet-friendly blog. A new resident to Colorado Springs, Colorado, Ali and her three dogs focus on pets for both business and pleasure.

Skyy Blue Photo

Ali on Facebook

@SkyyBluePhoto on Twitter

Ali Peterson on LinkedIn


Kimanzi Constable: The Key to Marketing with Social Media

Kimanzi Constable is an author who self-published two ebooks and sold over 75,000 copies, his first published book comes out in May. He is a life coach who helps people figure out what their dreams are and how to make them a reality.   He is a consultant who works with companies worldwide on how to effectively find their target audience and truly connect with them through social media. He is an international speaker who last year spoke at events in 8 states and 4 countries. His mission is to help people live the full and abundant life they deserve. 


Kimanzi on Facebook

@KimanziC on Twitter

Kimanzi on YouTube


Robin Olson: After Tragedy Strikes: How a Blog, a Rescue Group & 15 Cats Helped Heal Hearts in Sandy Hook, CT 

Robin A.F. Olson may be known for her multi-award-winning blog, “Covered in Cat Hair”, but she’s also an Art Director with over 25 years experience in advertising and promotions. Olson is a self-confessed geek, diving into the social media realm before it even had a name. She started one of the AOL chats.

In 2010, Olson turned her love for cats into the non-profit rescue group: Kitten Associates, where her innovative program, “Kitties for Kids” just earned her the “Pet of the Year” award from the Connecticut Veterinary Medical Association.

Covered in Cat Hair Blog

Covered in Cat Hair on Facebook

@RobinAFOlson on Twitter


Robin Bisha: The Pet Beat — Foundations of Reporting for Pet Bloggers 

Robin Bisha, Ph.D. teaches journalism at Texas Lutheran University. She has published news stories in the San Antonio Express News and academic writing in a variety of journals and volumes of essays. She assists Cheshire Kitten in his work as news editor of The Anipal Times and host of his blog, CheshireLovesKarma.com.

Dr. Bisha on LinkedIn

@RobinBisha on Twitter

Dr. Bisha: “Got Passion?”



Lorie Huston: Integrating Social and Search for Your Blog’s Benefit 

As a veterinarian and pet health care expert, Lorie Huston began her online writing career, including a pet health care blog, in 2009 as a means of educating clients and other pet owners. Realizing that marketing her writing was important to the success of her endeavor to educate, Huston set out to learn how to market herself and her work effectively. Doing so necessitated learning how to utilize search engine optimization and social media marketing. Currently, in addition to her own blogging and writing career, Huston also consults with and assists other pet-related businesses and organizations with their blogging and social media campaigns.

Dr. Huston on PetMD.com

Social Media Savvy Pets

Social Media Savvy Pets on Facebook

@LorieAHuston on Twitter


Allen Kimble and Vinny the Pug: NO-KILL 2020, Vinny the Pug’s Phase 2, Train and Equipt Pet Rescues 

Allen is a native of New Orleans, 64, Vietnam Vet, Lived in Vietnam, Japan, Turkey, Spoken Japanese & Turkish Photographer, Software developer Blogger for Blogpaws.  

Now retired from his pursuit of a “Guinness World Record,” Vinny the Pug has launched his final and most important quest ever.  His objective to help lead the U.S. and Canada towards 100% NO-KILL by 2020.   To do so, Vinny the Pug is harnessing the power of SOLEVEI to create Economic Linkage among Mobile Service, Social Commerce and Social Networking. 

Vinny the Pug Takes on Animal Rescue

@VinnyThePug on Twitter

Vinny on LinkedIn

Vinny on Vimeo


Eldad Hagar: MAKE SOME NOISE — How to Connect All Your Social Media & Get the World Buzzing About You

Eldad Hagar, is an animal rescuer and co-founder of Hope For Paws animal rescue in Los Angeles, California.  After resisting joining the social media world for many years, he finally decided to give it a try. That event changed the lives of of countless animals and people.  In a two year period, Eldad exposed more than 50 million people to his rescue stories and videos (Internet, television, newspapers and magazines).  His experiences inspired people from all over the world to take action, and participate in saving the lives of abused, sick and homeless animals everywhere.  

Hope for Paws

Eldad Hagar on Facebook

@HopeForPaws on Twitter

Hope for Paws on YouTube


Lyvonne Brittingham: I’m Building a Business But Do I Need to Form a Company? (session 1) & Copyright (session 2)

Lyvonne currently serves as an advisor to the incorporating service company Corporate Consulting, Ltd.   She is also the co-founder and Chief Operating Officer of Essentials Enterprise, LLC, a company that owns and operates ecommerce stores, including the pet supplies store let’s be pets!.   Prior to her recent ventures, Lyvonne practiced law in Texas and Pennsylvania for 12 years.   Lyvonne is also a blogger who participates frequently in the Blog Paws Wordless Wednesday Blog Hop.

Essentials Insights (on Pets)

Lets Be Pets shop

Essentials Enterprise on Facebook

@EiLBP on Twitter


Susan Getgood: Monetization 

Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. In Fall 2010, Susan joined BlogHer Inc. where she currently serves as Vice President of Influencer Marketing. In this role, she connects social media influencers with the brands they love through mutually beneficial business and advertising opportunities.

Get Good Strategic Marketing

Marketing Roadmaps

@SGetgood on Twitter

Susan Getgood on Facebook


Debbie Jacobs: Dog Behavior Myths and How Social Media Keep Them Alive

Debbie Jacobs CPDT-KA, CAP2, is the author of “A Guide To Living With & Training A Fearful Dog, which was a finalist in the 2008 Dog Writers Association of America’s annual writing competition.   She lives in Vermont with her husband and 4 dogs.


@FearfulDogs on Twitter

Fearful Dogs Blog

Debbie on Facebook


Toby Bloomberg: Taking Twitter Beyond a Tweet

Toby Bloomberg is recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, segmentation) while maintaining the authenticity of digital conversations. She is the director of social media integration for Cox Digital Media where she has responsibility supporting Cox’s TV, radio and newspapers properties in developing and implementing social media initiatives.

Her blog, Diva Marketing, launched in 2004, was acknowledged by Forbes as one of the 20 Best Marketing and Social Media Blogs By Women. When people began asking, not about her, but her Westie Max, who finds his way into Diva Marketing and YouTube, Toby realized people were paying attention to her work in social media


Toby on Pinterest

@TobyDiva on Twitter

Toby’s presentations on Slideshare


Ryan Hughes: WordPress 201

With a passion for design, technology, and user experience development, Ryan was destined to work with innovative technologies to unlock their full potential. Add to his passions, his years of working in the development and technology world, and the result is a person with specialized sills to help others find unique and innovative ways to use technology for their business.  Ryan is a Serial entrepreneur and partner at OodleTech, a southwest Ohio based digital agency.


Ryan on LinkedIn

OodleTech on Facebook

@RyanRHughes on Twitter


Rose Hamilton, CMO for Pet360 Media Network: The Professional Product Review – Pro Level 

Rose has over two decades of experience in building direct-to-consumer, multi-channel businesses with expertise in e-commerce strategy, direct response marketing, brand building, and consumer analytics/insights. Rose served as the Vice President of E-commerce for Ann Taylor and LOFT brands, where, much like the strategic Border Collie who gathers the herd together, she oversaw online marketing strategy and analytics for anntaylor.com and loft.com, focusing on bringing the brands to life in the online environment to drive multi-channel customer acquisition, engagement and conversion.
Rose resides with her husband, daughter, 17-year old rescue dog, Pepper, and Fishy the Beta Fish.


Pet360 Media Network


Rose on LinkedIn




Carol Bryant: The Professional Product Review: Pro Level

“A dog lover of the highest order,” is how Gayle King introduced Carol Bryant when she and her Cocker Spaniel, Dexter, appeared on Oprah Radio’s Gayle King show to dish dogs. A frequent media contributor, Carol has appeared on television, radio, and in print. A repeat nominee from the Dog Writers Association of America, Carol contributes to Dogster and Pet360 and is the PR and Marketing Manager for BlogPaws pet blogger social media community and conferences. She and her PR (Puppy Relations) Manager, Dexter, have attended all four BlogPaws conferences to date and she is active in canine rescue and fundraising. She is the founder of Fidose of Reality, a canine-centric online magazine dog blog where dog lovers of the highest order unite,™ a consistently ranked Technorati top 100 pet blog. Carol celebrates that her favorite comedian of all time, Jimmy Fallon, follows her on Twitter.

Fidose of Reality

Fidose of Reality on Facebook

@Fidose of Reality on Twitter

Carol Bryant on Facebook



Paul C. Jorgensen: Copyright

Paul C. Jorgensen is an energetic and popular speaker and instructor on intellectual property, contract drafting and negotiating, Internet issues, legal writing and professional transitions for both attorneys and non-attorneys. In 2006, Mr. Jorgensen founded The Jorgensen Law Firm PLLC. Based in Washington, D.C., the firm provides its clients with cost-effective and personalized counsel in trademarks, copyrights, domain names, contracts, e-commerce, and online privacy and security.
Paul is proud of his three college student children and lives in Bethesda, MD with his wife and pug.


Jorgensen Law Firm

Paul on LinkedIn





Dr. Patrick Mahaney: Blogger vs Veterinarian – It’s Not a War, Folks…Come Learn How to Get Along in Social Media 

Being genuinely interested in disciplines involving science and art, and having kept pet fish, lizards, hermit crabs, and a dog as pets, a career in veterinary medicine seemed a logical hybrid of those interests. Dr. Mahaney entered the pre-veterinary program at the University of Delaware.

To satisfy his creative urges, Dr. Mahaney writes a pet health column (Patrick’s Blog) and connects with animal aficionados worldwide through Q & A, videos, and radio interviews. He also guest blogs for Perez Hilton’s TeddyHilton.com,Fido Friendlyi Love DogsVeterinary Practice NewsHealthy Pets and People with Dr. Patrick on OutImpactRadio.comMSNBC Sunday with Alex Witt, and Pet Docs On Call. Recently, he’s lent his holistic veterinary perspective to Jackson Galaxy’s My Cat From Hell on Animal Planet.



@PatrickMahaney on Twitter

Dr. Mahaney on Facebook

Celebrity Pet News on Facebook



Sarah Rumple: Bloggers VS Veterinarians: It’s Not a War, Folks…Come Learn How To Get Along in Social Media

Sarah Rumple is a writer, editor, and social media manger for the American Animal Hospital Association (AAHA). She is also a Denver-based freelance writer and editor. Her work has been published on multiple websites including petside.com, petfinder.com, and examiner.com, as well as in USA Today’s Pet Guide, Denver’s 5280 magazine, and AAHA’s Trends magazine. She enjoys writing about parenting and pet issues, as well as fitness and nutrition for busy moms.


AAHA Healthy Pet Blog

Sarah on LinkedIn

@TheSkinnyMom on Twitter

SarahRumple on Pinterest


Arleigh Reynolds: Pet Nutrition (sponsored by Purina)

Arleigh is a senior research scientist in the nutrition group of Nestle Purina PetCare. He uses his interests in nutrition and endurance sports to enrich the lives of animals. zine dog blog where dog lovers of the highest order unite,™ a consistently ranked Technorati top 100 pet blog.

When Arleigh was growing up, a dog was always a part of his family life. Since 1988 Arleigh has studied incredible dog athlete’s exercise as a healthy, non-invasive, model for the stress all dogs encounter through the course of their lives. Arleigh has studied how nutrients are used during different types of exercise and, how nutrition can be used to support the immune system and the gastro-intestinal system during periods of naturally occurring stress.


Brenda Bax: Pet Welfare (sponsored by Purina)

Brenda is a Director in Purina’s Marketing Team responsible for Purina’s work to build a better community with and for pets. Her responsibilities include Purina’s Pets for People initiative, where Purina works to provide support to the pet welfare industry.

Brenda’s previous work experience was widely varied and included manufacturing, marketing and sales – all preparing her well for the innovative and challenging work she is responsible for now at Purina. In late 2004, Brenda took on her responsibilities with Purina Pets for People and has helped to grow Purina’s work to make a meaningful difference for pets in our communities since that time. Brenda has an undergraduate degree in chemical engineering from the Missouri University of Science & Technology, MS&T (ChE’86).


James P. Moran: Political Animal: Using Social Media to be an Effective Advocate

Congressman Jim Moran is currently serving his twelfth term as U.S. Representative from Virginia’s 8th District, comprised of the Cities of Alexandria and Falls Church, Arlington County, and portions of Fairfax County, including Lee District, Mason District, Providence District, Mt. Vernon District, and Dranesville District.
Throughout his two decades of service in the House of Representatives, Congressman Moran has demonstrated vigorous leadership in support of regional transportation solutions, the environment, women’s issues, technology, fair and open trade, and fiscal discipline. He is also well known for his efforts to protect federal employees and military retirees.


Jaime Lynn Smith: Political Animal: Using Social Media to be an Effective Advocate

I call myself an “Animaniac,” but pet fanatic is okay, too. Since I was six, I have had adoration, love & respect for all four-legged creatures.
On ThoughtsFurPaws.com, a sponsored blog, I educate others w/ advocacy advice. I write about:
  • Animal welfare causes & legislation
  • The “politics of pets”
  • Recent animal issues
  • Puppy mill industry
  • How people can get involved
  • Ohio House/Senate Bills in AW

I also volunteer for causes including banning dog auctions, increasing animal cruelty penalties, BSL, etc. I have relationships w/ many legislators b/c of my level of activity & intimate knowledge of the political process, which aids animal welfare groups who are small or unfamiliar with the intricate process.


Jessica Johnson: Political Animal: Using Social Media to be an Effective Advocate

Jessica currently serves as grassroots advocacy manager for the ASPCA Government Relations department, where she works with the Government Relations team to galvanize support for the ASPCA’s legislative efforts and public policy by hosting workshops, lobby days, and special events. Jessica works to mobilize citizen advocates to help the ASPCA secure the strongest possible protections for animals through the passage of humane legislation and regulations.


David Meyer: Purina Pet Welfare (sponsored by Purina)

David Meyer is a co-founder and President of Adopt-a-Pet.com, the world’s largest non-profit homeless pet adoption website, helping over 12,700 animal shelters and pet rescue groups reach three million potential pet adopters each month. He has conducted extensive research into the causes and solutions to pet homelessness. David also helped lead the post-Katrina pet rescue effort in New Orleans, directing over 1,000 volunteers in rescuing 17,000 stranded animals. Apart from his passion for helping animals, David is also a multiple-time world champion in Brazilian Jiu Jitsu and a trainer of top UFC mixed martial arts fighters. This competitive spirit informs his passion for success in being a voice for animals in need.


Ron Trotta: BlogPaws Opening Event Entertainment, brought to you by Sony

As an award winning Ragtime piano player and raconteur, Ron Trotta has been breaking the ice at parties, events, corporate meetings, and at clubs for years. Ron is so renowned at engaging his audiences in song and entertainment, that he was personally invited by Former President George HW Bush to join him and Barbara Bush on a private yacht in Greece to “break the ice” with their guests. Ron was such a hit that he was asked to stay on board as their guest for another week! Ron also has stayed at their home in Kennebunkport and entertained for friends and family there as well.
Ron has since added Meteorologist to his title. He produces weather stories on ABC World News Tonight with Diane Sawyer. But as Ron likes to say, “more importantly” he does the weather with Schmitty The Weather Dog. Together they have over 400 weather pawcast videos posted on their Schmitty The Weather Dog You Tube channel and now have joined the ranks of pet bloggers with their new Schmitty The Weather Dog blog. (www.SchmittyTheWeatherDog.com)




This year at the 2013 conference, we’re launching a little something new called BlogPaws Lunch Pack Leaders. BlogPaws has a full schedule with quality speakers and topics, but we know there is always more talk about and more to learn. Our Lunch Pack Leaders have compelling topics for conversation that will be heldover lunch on either Friday or Saturday.

You will have the chance to sign up at the conference starting Friday morning at the registration desk. There will be limited seating for these round table discussion lead by our experts below:

Sandy Mesmer: How to Juggle a Writing Career, Regular Job and Dog Training (Without Losing Your Mind)

Sandy Mesmer published “How To Turn Your Dog Into A Show-Off” in 2002. As a recognized author things should have gotten easier — but they didn’t. So she investigated the brave new world of blogging. With a 200+ page website, Facebook reach approaching 3 million, a Maxwell for illustration under her belt and 2 more books, she is now doing just fine. At the same time, Sandy has a full-time career (she traveled 250 days in 2011) and regularly shows her own dogs. Tessier Silky Terriers has been in business since 1981 with 95+ homebred champions. How has she done it? That’s what she wants to talk about.

Sandy on Facebook

Sandy on LinkedIn

Tessier Silky Terriers



Ginger Morgan: K9 Cancer Woman

The story of 2 Million Dogs began with a man and his two dogs who embarked on a walk from Austin, TX to Boston, MA inspired by the loss of his Great Pyrenees to cancer. Some of you have heard the story of Hudson, Murphy, and Luke Robinson.

They walked from town to town sharing Malcolm’s story and educating people about cancer in dogs and as they built a nationwide grassroots movement, Mr. Robinson had a vision: 2,000,000 dogs walking simultaneously all across the United States for cancer. If 2 dogs could walk over 2,000 miles surely it was possible!

2 Million Dogs

2 Million Dogs on Facebook

@2MillionDogs on Twitter

@HudsonAndMurphy on Twitter


Susanne Peach: Knocking Down Blocks to Writing Instantly with EFT – Emotional Freedom Techniques

Susanne Peach is an AAMET Certified EFT Trainer, teaching EFT (Emotional Freedom Technique) for over 10 years. She’s also an advanced EFT practitioner in Boulder, CO, and has also worked with a Fortune 500 CEO, an Olympic athlete, and professional actors. Her practice involves facilitating change for people and animals, creating healthier, happier more balanced lives. Susanne leads audiences in fun exercises that create instant results and produce life-long tools. She’s used EFT on animals to help them overcome physical, emotional and behavioral challenges. Her radio show, Animaleze, is dedicated to helping animals and their people. She is honored to have two amazing dogs in her family, Guinness and Samson, keeping her grounded and on her toes at the same time.


EFT Radio Online



Dana Humphrey: Who’s Who in the Pet Industry: Movers & Shakers

Dana Humphrey, Owner of Whitegate PR, is a Marketing and PR Consultant in the pet industry. She launched Pet News Now with Co-Founder Amanda Leesburg. A FIT (Fashion Institute of Technology) Professor, Dana currently teaches Who’s Who in the Pet Products World: Makers, Shakers and Social Media and an Introduction to Pet Branding.

Pet News Now

Dana on LinkedIn

@DanaKHumphrey on Twitter




Lydia Best: Your Best Friend just Got Better. One More Way Dogs Save Us, Even from Cancer

Lydia Best is an original board member of 2 Million Dogs. She got involved in the organization after meeting Luke Robinson via a radio program that they were both doing. When her own English Bulldog, Daisy, was diagnosed with a heart based tumor, Lydia became heavily involved in what was at that time 2 Dogs 2000 Miles. She hosted Luke in her home during his walk from Austin to Boston, hosted several events for the organization, did the 2 Dogs 2000 Miles walk on Washington and the final walk into Boston. And Daisy, whom she lost in 2008, was voted the first Cancer Can’t Keep a Good Dog Down cover dog in 2009.

Lydia currently owns Everything and The Dog based out of Leesburg, VA. Everything and The Dog is Northern VA’s largest pet sitting and dog walking company. Lydia currently has 2 dogs of her own: Willowbee a 4 year old black lab and Smudge a 2 year old English Bulldog. She also owns a cat named Beijing and box turtle named Dashette




Sandy Robins: Find a Good Nook in a Niche Market for a Broader Perspective

SANDY ROBINS is an award-winning multi-media pet lifestyle expert, author, columnist, TV personality and spokesperson whose work documents the wonderful relationship that we have with our pets highlighting trends and innovative ideas as they happen.
She is the 2013 winner of the Excellence in Journalism and Outstanding Contribution to the Pet Industry Award and her award-winning work is very visible on many of the country’s leading pet platforms such as MSNBC.com TODAYShow.com and AOL’s pet centric site Pawnation. She is a regular contributor and columnist in multiple national and international publications. Her blog in Modern Dog magazine is called Bark.Sniff.Play and is dedicated to our furry and fabulous canines. She also blogs for Sergeants Pet Health Central blog. This month (May) sees the launch of her new radio show called House Pets which will be part of the nationally syndicated On the House show which draws a weekly listenership of 1.2 million.




Dr. V: Advocating Be The Change For Pets Online and Offline with Dr. V

Dr. Jessica Vogelsang is one of the most popular veterinarians on the
web. A graduate of the prestigious UC Davis School of Veterinary
Medicine with experience in both emergency and general practice, Dr. V-
as she is known on her website- started her award winning blog pawcurious.com in 2009 as a way to share her enthusiasm with the world.

Dr. V is a skilled writer known for making the complicated
accessible, as a regular contributing author on Studio One Networks,
pet360, Good Dog Magazine and Petfinder. She has been featured in
multiple national outlets such as Ladies Home Journal, Outside Magazine,
and USA Today. In addition, her personable demeanor and energy are a
natural fit for video, and she is often spotted talking pets on Fox 5
San Diego and at the annual Helen Woodward Animal Center telethon.




Keep checking back. We’ll be
posting new information periodically!

BlogPaws is proud of the amazing speakers who have joined our conferences. We are working on our schedule of speakers and will post updates as soon as they are available.

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