Blogging 101: How To Effectively Utilize Pinterest

Guest post by Blog Manager Robbi Hess

Pinterest may
be a women-focused site and I say, “what’s wrong with that?” I find it does
take many
hours of my day when I don’t set a timer…it’s easy to get lost in
following pins to see what’s new on the pet front. If you’re in the midst of
building your pet blogging brand, Pinterest is a tool you want to add to your
social media arsenal.

Here are some
tips to optimize the time you spend on Pinterest and how to organize your
boards and your pins:

1. SEO matters. Just as keywords matter on your blog, so too do
   they count on Pinterest. Can you personalize your pins or your boards with
   keywords? Add a geographic locator? Give it a name of a specific dog or
   cat or critter-specific moniker? Make the pin as searchable as possible.
2. Remember hashtags. Just as hashtags help you become more
   relevant on Twitter, they can be used on photo sites such as Pinterest and
   Instagram. A hashtag provides the particular pin a “subject matter”
   heading and helps your pins be found. For example #poodles or #doggrooming
   or #blogpaws
3. Show love to fellow Pinners. Embedding backlinks help you
   generate traffic. Add the URL into your pin when you share it.
4. Make certain your blog posts and your website has a Pin-It
   button. Make it easier for visitors to your site to pin your information to
   their pages.
5. Share your pins on your other social media sites. The best way
   to generate traffic is through sharing. Remember too, to share the love
   for the pins of others.

Do you have a
Pinterest strategy?