Riding on the popularity of the television show Breaking Bad, the Humane Society of Silicon Valley entered the “Social Good Campaign” with their post about Eddie The Terrible in an “Adopting Bad” promotion. They told the story of how, “Two-year-old Teddy (renamed for the campaign), presented a multitude of personality problems during his 15-month stay at Humane Society Silicon Valley (HSSV), including his dislike of other dogs, children and crates. We knew that the best bet to find Teddy the right family was to use non-conventional marketing tactics. Our objective was to launch a counterintuitive campaign that celebrated Teddy’s “terribleness.”
If you want to see what the power of love and the right training can do, you will want to read this award winning post about Eddie The Terrible.