Felissa from Two Little Cavaliers

  • Fresh Ideas for Creating Influential Content: When the Same-Old Just Doesn’t Work

    Fresh Ideas for Creating Influential Content- When the Same-Old Just Doesn't Work | BlogPaws.com

    If you want to be an influencer, you need to invest time and energy on growing your influence. Sometimes one tactic doesn’t work, and you need to say, “OK, I just invested all this time and energy but my pageviews have not increased and my follower… read more


  • Paid Media vs Earned Media: What’s the difference?

    Paid Media vs Earned Media- What's the difference | BlogPaws.com

    A few weeks ago I touched on the difference between paid media and earned media when working with agencies. I want to take some time to dig into this topic to help you better understand the inner workings of influencer marketing and your role as an… read more

  • Find Your Inspiration to Influence

    Finding the Inspiration to Be Influential | BlogPaws.com

    When I visit blogs, I see so much of the same content over and over again. Someone writes about it and 15 other people cover the same topic in the same style and the same voice. Not only does it become boring, but eventually you get… read more

  • Why Do Influencers Need to Follow Disclosure Guidelines?

    What influencers need to know about disclosures | BlogPaws.com

    As an influencer, it should be top priority for you to be following the rules and regulations of the influencer marketing industry. Hopefully you do your best to keep up with the information as it comes down from the FTC, and you aren’t dragging your feet to… read more

  • Stop Getting Jealous and Start Celebrating Other Influencers’ Successes!

    Stop Getting Jealous and Start Celebrating Other Influencers' Successes! | BlogPaws.com

    There comes a point in every influencer’s career when they see a friend land an opportunity that they wish they had. Whether that opportunity is a paid promotion of your favorite product, a trip to LA for a red carpet movie event, or a visit at your favorite… read more

  • Promoting Yourself vs Promoting Sponsored Content

    How Promoting Yourself Affects Promoting Sponsored Content | BlogPaws.com

    If you spend any time online researching influencer marketing, you will find one thing that stands out: Traditional influencer marketing—once known as Celebrity Marketing–is on the decline. By traditional, I mean famous people being paid mega dollars to promo a product because they reach the largest… read more

  • How Influencers Work with PR and Digital Marketing Agencies

    How Influencers Work with PR and Digital Marketing Agencies | BlogPaws.com

    As an influencer, you often get contacted to work on campaigns from all different types of agencies, sometimes even multiple agencies claiming to be working on a campaign for the same brand. This can be confusing and frustrating, and can lead to hurt feelings, which is… read more

  • How Do Brands Choose Bloggers for Campaigns? Felissa Elfenbein Shares the Inside Scoop

    What do brands look for when hiring influencers?

    Curious about how brands choose the bloggers they want for a campaign? Want to know the magic formula for acing every sponsored campaign you earn? (Don’t we all!) How about some insider info on what makes the BlogPaws Pet Influencer Network tick? Well, today’s your lucky… read more

  • What is Your Role in Influencer Campaigns?

    What is your role in influencer campaigns-

    Influencer marketing campaigns are a lot more complex than most realize. As an influencer, you are a piece in a larger promotional effort to create awareness about a brand or product, which hopefully influences more sales. For the overall campaign to be successful, all of the… read more

  • What Is Influencer Marketing?

    What is influencer marketing- (And how to tell if YOU are an influencer!)

    To better understand influencer marketing, it is important to start from the beginning. We need to take a look at what influencer marketing really is. Influencer marketing identifies key individuals who hold sway over a specific target consumer. These individuals are opinion leaders who help create… read more