
Is it your dream to quit your day job and turn your hobby blog into a full-time business that will allow you to work from home surrounded by your loving pets? If that is the case, it can happen. I am living proof of that. Let… read more
Hands up if you want to get more done today… and every day. Hands up if you end the day feeling defeated because you just haven’t checked off all of the items on your to-do list. Pet-preneurs, whether you work from home or work outside the… read more
Is there a secret recipe for an easy way to quickly write a blog post? Yes, and no. As with baking a cake, there are steps to follow, but you do need to know your audience and mix the ingredients accordingly. Here is my methodology to… read more
When I taught writing to college freshmen, almost every incoming student said the same thing: “I can’t write.” Why? The inevitable answer: “Because I’m not creative.” I hear this from bloggers, too. “I wish I could X, but I’m not creative enough.” Friends, I’m here to tell… read more
In Part 1 of Email Do’s & Don’ts, I covered how to make a great first impression. You can read the original email tips here, but here’s a quick catch-up: Capture the recipient’s attention with a great subject line Keep your message brief Explaine what you want–what… read more
No matter how brilliant your writing, or how gorgeous your photography, unless you grab a reader’s attention with a catchy, click-worthy headline, you won’t capture new readers. Plus, effective post titles are infinitely more shareable. There are a few ways to refine and master the headline-writing… read more
When is the last time you picked up the phone and called a potential business contact? If you’re like most pet industry influencers, you communicate via email or text. Since we rely so heavily, it’s important to consider: Do you know and understand professional email dos… read more
Psssst. Lean in. A little closer. I have the secret to how to become a successful pet influencer. I actually have six secrets, but truth be told, they aren’t all that mysterious. If there were true “secrets,” everyone would be doing them. For pet entrepreneurs, we… read more