It’s always a good day when social media influencers receive a pitch about creating sponsored content or an invitation to apply for an upcoming campaign! If creating sponsored content is a part of your business, these opportunities are a great way to increase your revenue AND… read more
Congratulations on being selected for an influencer marketing campaign! Now what? We’ve all seen those sponsored posts that read like an advertorial. Instead of the blogger you’ve come to know and love, suddenly his words sound forced and promotional, kind of like reading a press release… read more
When working with brands on sponsored posts, bloggers and social media influencers are often given specific goals, guidelines, key messaging points and SEO terms to consider when creating content. Sometimes, these are formal documents, such as a content starter kit, while other times the information is… read more
When working on a sponsored campaign, many times the brand will ask for in-store photos. Even if they don’t, including in-store photos of the product or brand helps your readers identify and connect with the product or brand, which is sure to impress the brand you… read more
Curious about how brands choose the bloggers they want for a campaign? Want to know the magic formula for acing every sponsored campaign you earn? (Don’t we all!) How about some insider info on what makes the BlogPaws Pet Influencer Network tick? Well, today’s your lucky… read more
When working on paid content, make the most of your hard work by creating with longevity in mind. Sponsored content that can withstand the test of time provides added value to the brand while making your blog an attractive spot for other brands and for readers. How?… read more
The biggest question posed in blogging communities, including ours, is: “How can I make money at this?” Whether you started your pet blog to become a full-fledged business, as an extension of an existing business, or as a side project or hobby, there comes a day when… read more
