There has been a lot of talk in the business world about the growing power of video online. With more people consuming video content than ever before, marketers are invested in the potential offered by YouTube for marketing businesses in all industries – and you should… read more
Social media is a necessary pillar in any small business marketing plan. But with so many social media platforms available, it can be overwhelming to decide which ones will help you reach your ideal customer. You are likely familiar with the most popular platforms, such as… read more
There is nothing quite like finding a community of like-minded people who all share a common interest, passion, or goal. People like to feel welcomed, feel like they belong, and to be able to talk about their interests and passions with people who understand. Because a… read more
Whether you love it or hate it, social media plays a big part in the growth and success of your small pet business. While it’s certainly not the be-all-end-all, it can be used to effectively and inexpensively market your business. That being said, managing social media… read more
January 2023 is just around the corner, marking the start of a new calendar year. This is the perfect time to dust off your social media marketing plan from 2022, assess what did or didn’t work and breathe new life into it. Whether you’re updating and… read more
While most small business owners will agree that social media plays an important role in business success today, the process of creating and maintaining multiple social media accounts is often intimidating. This is especially true when you consider the time demands associated with owning a business… read more
*Updated: October 17th, 2022 As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen… read more
*Updated: January 17, 2023 When Pinterest was in its infancy, the general public thought of it as a social media platform full of froufrou DIY recipes and crafts. Since then, the platform has evolved and changed, and today, this misconception couldn’t be further from the truth.… read more
*Updated: January 17, 2023 Pinterest is not a social media platform. Pinterest is a search engine. Once you know this and understand why people go to Pinterest, the focus on blog traffic is crystal clear. People log onto the platform to search for information and answers,… read more
As entrepreneurs, we’re told to follow our passion. In the BlogPaws pet community, the passion I see centers around the health and welfare of these marvelous animals we call “pets”. In this community, most of us are bloggers. It’s a term that has finally become respectable.… read more
