Tag "social media marketing"

  • How Can I Use YouTube for Marketing My Small Pet Business?

    woman recording video with dog | How Can I Use YouTube for Marketing My Small Pet Business?

    There has been a lot of talk in the business world about the growing power of video online. With more people consuming video content than ever before, marketers are invested in the potential offered by YouTube for marketing businesses in all industries – and you should… read more

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  • 6 Lesser-Known Social Media Platforms to Consider for Your Marketing Plan

    a group of people using social media on their phones | 6 Lesser-Known Social Media Platforms to Consider for Your Marketing Plan

    Social media is a necessary pillar in any small business marketing plan. But with so many social media platforms available, it can be overwhelming to decide which ones will help you reach your ideal customer. You are likely familiar with the most popular platforms, such as… read more

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  • How to Build a Community for Your Business through Social Media

    woman sitting on couch with dogs | How to Build a Community for Your Business through Social Media

    There is nothing quite like finding a community of like-minded people who all share a common interest, passion, or goal. People like to feel welcomed, feel like they belong, and to be able to talk about their interests and passions with people who understand. Because a… read more

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  • 18 Social Media Tools to Improve Your Small Business Marketing

    woman and cat looking at a tablet | 18 Social Media Tools to Improve Your Small Business Marketing

    Whether you love it or hate it, social media plays a big part in the growth and success of your small pet business. While it’s certainly not the be-all-end-all, it can be used to effectively and inexpensively market your business. That being said, managing social media… read more

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  • Create An Effective Social Media Marketing Plan For Your Small Business

    grey cat laying in front of laptop | Create An Effective Social Media Marketing Plan For Your Small Business

    January 2023 is just around the corner, marking the start of a new calendar year. This is the perfect time to dust off your social media marketing plan from 2022, assess what did or didn’t work and breathe new life into it. Whether you’re updating and… read more

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  • 5 Low-Cost Social Media Management Tools For Your Small Pet Business

    dog holding a pencil typing on a laptop | 5 Low-Cost Social Media Management Tools For Your Small Pet Business

    While most small business owners will agree that social media plays an important role in business success today, the process of creating and maintaining multiple social media accounts is often intimidating. This is especially true when you consider the time demands associated with owning a business… read more

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  • Online Tools to Help Pet-Focused Content Creators

    two cats video conferencing on a laptop | Online Tools to Help Pet-Focused Content Creators

    *Updated: October 17th, 2022 As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen… read more

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  • 10 Simple Ways to Boost Your Pinterest Marketing Strategy

    dog looking at pinterest on laptop | 10 Simple Ways to Boost Your Pinterest Marketing Strategy

    *Updated: January 17, 2023 When Pinterest was in its infancy, the general public thought of it as a social media platform full of froufrou DIY recipes and crafts. Since then, the platform has evolved and changed, and today, this misconception couldn’t be further from the truth.… read more

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  • 5 Tips To Use Pinterest for Blog Traffic

    person looking at pinterest on their phone | 5 Tips To Use Pinterest for Blog Traffic

    *Updated: January 17, 2023 Pinterest is not a social media platform. Pinterest is a search engine. Once you know this and understand why people go to Pinterest, the focus on blog traffic is crystal clear.  People log onto the platform to search for information and answers,… read more

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  • BlogPaws Pet Bloggers Build Their Influence 2010-2016

    Building Pet Blogger Influence

    As entrepreneurs, we’re told to follow our passion. In the  BlogPaws pet community, the passion I see centers around the health and welfare of these marvelous animals we call “pets”. In this community, most of us are bloggers. It’s a term that has finally become respectable.… read more

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