Whether you attend large trade shows like SuperZoo or Global Pet Expo, smaller regional shows, or local events like festivals and farmers’ markets with your business, in-person networking is an important skill to have. In this article, we’re going to help you prepare with a few… read more
*Updated: July 19, 2022 Chances are, you didn’t get into the pet industry to think about strategies for content marketing. You either have a passion for pets, a desire to change the face of the industry, or great ideas for the future of pet care and… read more
Whether you’ve started your business yet or not, you’ve probably thought to yourself, “Should my small pet business be an LLC?” or “Can I just operate using my name and social security number?” The short answer is yes, and also yes. The IRS does not require… read more
As bloggers, you may have noticed that companies are increasingly eating your lunch. That is to say, many of them are implementing a blog to accompany their store. Being content-rich helps attract web traffic and fosters brand trust. On the flip side, however, there aren’t nearly… read more
by: Carol Bryant If you’ve ever clicker trained your dog, we want that click as pet bloggers. Amber Carlton says copywriting can help you get that click. I had the privilege of attending the Women in the Pet Industry (WIPIN) Conference in Portland, Oregon last week.… read more
Shawna Schuh asks the question, "Is your pet business a grand adventure?" If not, it should be. Think about how excited your dog becomes when he hears the words "car ride!" Get back your excitement! If you want short tips and ideas for doing better… read more
