Growing an online business means wearing many different marketing hats – social media marketer, content marketer, email marketer, etc. – and each of those marketing hats will benefit by using lead magnets. But, what are lead magnets? Each online business is working to grow their audience.… read more
As bloggers, you may have noticed that companies are increasingly eating your lunch. That is to say, many of them are implementing a blog to accompany their store. Being content-rich helps attract web traffic and fosters brand trust. On the flip side, however, there aren’t nearly… read more
Networking. Does that word make you shudder? For many, networking feels uncomfortable. The concept feels disingenuous, unnatural. Part of that discomfort stems from the caricature of the “always be closing” businessperson. Take a fresh approach to networking with a new mindset, one coined by Hubspot earlier this… read more
It’s entirely possible to operate a business without ever having to leave your home. In fact, over the years as a freelancer, I met very few of my clients in person. And you can run a profitable blog from the comfort of your couch. While it… read more
