Tag "Jessica Shipman"

  • Letter to the BlogPaws Community: Tackling Burnout

    woman writing letter with a calligraphy pen | Letter to the BlogPaws Community: Tackling Burnout

    To our amazing BlogPaws Community, We’re trying something new today and I’m excited for you to join me on this journey. Here at Team BlogPaws, we have a not-so-secret obsession with content marketing and SEO. Ask any of us on the team a content or SEO-related… read more

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  • 6 Follow-Up Tips for Networking Events in the Pet Industry

    woman holding a dog surrounded by other people | 6 Follow-Up Tips for Networking Events in the Pet Industry

    Whether you attend large trade shows like SuperZoo or Global Pet Expo, smaller regional shows, or local events like festivals and farmers’ markets with your business, in-person networking is an important skill to have. In this article, we’re going to help you prepare with a few… read more

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  • How to Install Google Analytics 4 on WordPress

    dog sitting in front of a laptop | How to Install Google Analytics 4 on WordPress

    Beginning on July 1, 2023, Google Analytics 4 (GA4) will be the only option available for website owners to continue tracking their website traffic via Google Analytics. Universal Analytics (UA), the current version of Google Analytics, will retire. Though historic UA data will be accessible through… read more

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  • Why You Should Have a Content Catalog for Your Website

    dog laying on a persons's lap with an open book | Why You Should Have a Content Catalog for Your Website

    Sometimes we’re so focused on creating new content that we overlook the need to organize content that we already have. Have you ever sat down to create something new and thought to yourself “have I covered this before?” or “this topic sounds really familiar”? That’s where… read more

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  • 5 Simple Ways to Speed Up Your WordPress Blog

    How to Speed Up Your WordPress Site

    There is nothing more frustrating than landing on a slow loading site. Unless you really, really need to see the content on the site, each second of wait time drastically increases your chances of clicking away or closing your browser window. Plus, our friend Google also… read more

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  • Starting a New Blog? How To Choose the Blogging Platform That Is Right for You

    Starting a New Blog? How To Choose the Blogging Platform That Is Right for You

    When starting a new blog, one of the first decisions you have to make is where you want your blog to live. In other words, step one is deciding what blogging platform works best for you and your blogging goals. Some of the big players such… read more

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  • WordPress Tips and Tricks with Jessica Shipman

    WordPress tips and Tricks

    How many of you are on WordPress? From community discussions, it seems like many of us! From those same discussions, it also seems like many of us have numerous questions and concerns about the platform. One of the sessions at BlogPaws 2016 aims to assuage our… read more

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