Tag "email marketing"

  • Email automation: Create a Welcome Sequence

    Small dog on desk with woman and coffee at computer for Email Automation

    Each business operating online is trying to grow their audience, which usually means growing an email list and nurturing that list with email automation. Automating a welcome sequence is a great way to ensure you connect with your new subscriber immediately to introduce yourself, your company,… read more

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  • 12 Emails to Add to Your Email Marketing Plan in 2021

    Woman's hand with email envelopes coming out of it and into a computer screen

    Running a small pet business meaning sending emails. Sometimes a LOT of emails. In order to maximize the impact your emails have it’s important to consider adding different types of emails to your email marketing plan. Most small pet businesses we work with have figured out… read more

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  • Which Email Marketing Tool is Right For Your Pet Business?

    Hand with email icons

    Email marketing is one of the oldest forms of marketing, at least when it comes to the age of digital marketing. The very first email campaign was sent over 41 years ago on May 3, 1978 by the marketing manager of Digital Equipment Corporation, Gary Thuerk.… read more

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  • The Anatomy of an Effective Blog Newsletter

    The Anatomy of an Effective Blog eNewsletter | BlogPaws.com

    You’ve done it. Creating a stellar blog was no small task. You have now become the king or queen of your domain (literally). Now, keeping your steady following of people engaged in your blog is the next step to blogging success. Social media is one really… read more

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  • The Etiquette of Email Communication

    Email Etiquette

    This post is not about email marketing, although the advice can easily apply to email marketing messages. I’m sharing this today because we are a digital society. We communicate via social media and email more than we do face-to-face, it seems. As an introvert, I do… read more

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  • How to Get More Blog Traffic with Email Marketing

    If you blog, what is one thing you forever wish for and we all could really use on a regular basis? Readers, right? Crystal Gouldey of Perkasie (about an hour from Philadelphia), Pennsylvania, knows a thing or two about how to get more readers. Through the… read more