In a world where social platforms get so much attention, small pet business owners should not be overlooking the benefits of email marketing. When it comes to growing a community where you own the information (no shade to Meta… okay, maybe a little), understanding email marketing… read more
More and more businesses and content creators are creating videos for social media. Everywhere you turn, you hear that people want video content – and often, short video content like reels on Instagram. That’s why learning how to create social media videos for business purposes is… read more
If you are like many other small business owners, your end-of-year to-do list seems never-ending. You might even be better at adding things to it rather than crossing them off. Or, if you’re like me, you add things to it so that you can cross them… read more
Most small businesses are formed from a passion, and in the pet industry, passion-based business accounts for nearly all small businesses. I’ve never met someone who started a blog without a passion for the content they create, who created a product without a passion for the… read more
Have you ever found that writing your own about page is a recipe for writer’s block? What should you include? What’s important to your readers? How do you include that while keeping SEO in mind? If you have pondered these questions, you’re not alone. While we… read more
Hey there. Hey you. Hi. Each of those are an introduction, but none are as effective as when you put in a person’s name and say, “Hi Sharlene.” Obviously, Sharlene is a placeholder for a person’s first name, but the point is that creating personalization in… read more
Leadership has been a buzzword for years, probably decades, but it can be hard to figure out how to develop your leadership skills when you are a small pet business owner with an employee of one: you. It can feel like you are only leading yourself,… read more
What does it mean to be accountable? How can you create an accountability relationship that helps you succeed? Should you find an accountability partner? Or perhaps join a group? Or is a mastermind right for you? In last week’s Facebook Live, Chloe DiVita, BlogPaws’ COE, tackled… read more
With the influx of video, now’s the time to start thinking about your on-camera presentation. What does that entail? Content–what you’ll talk about–is important. Tone, authenticity, word choice, voice: Those are all skills you, as a blogger, have developed in your written work. Those same skills carry… read more
Recently there’s been a flurry of concern over the new Facebook branded content policies. What does it mean for campaign bloggers? How does it affect what we share on our channel? We understand the concern… and had questions ourselves! So, our COE (Chief of Everything) went… read more
