Tag "Chloe DiVita"

  • How to Make Smart Passion-Based Business Choices

    dog dressed in business attire sitting at desk | How to Make Smart Passion-Based Business Choices

    Most small businesses are formed from a passion, and in the pet industry, passion-based business accounts for nearly all small businesses. I’ve never met someone who started a blog without a passion for the content they create, who created a product without a passion for the… read more


  • 7 Tips for Writing an Effective About Page

    brown and white dog sitting in front of a laptop | 7 Tips for Writing an Effective About Page

    Have you ever found that writing your own about page is a recipe for writer’s block? What should you include? What’s important to your readers? How do you include that while keeping SEO in mind? If you have pondered these questions, you’re not alone. While we… read more


  • How to Use Personalization in Email Marketing

    Cat in man's lap | How to Use Personalization in Email Marketing

    Hey there. Hey you. Hi. Each of those are an introduction, but none are as effective as when you put in a person’s name and say, “Hi Sharlene.” Obviously, Sharlene is a placeholder for a person’s first name, but the point is that creating personalization in… read more


  • Leadership Skills For Small Pet Businesses

    Man with dog during sunset | Leadership Skills For Small Pet Businesses

    Leadership has been a buzzword for years, probably decades, but it can be hard to figure out how to develop your leadership skills when you are a small pet business owner with an employee of one: you. It can feel like you are only leading yourself,… read more


  • How to Succeed with an Accountability Relationship

    How to make the most of accountability groups | BlogPaws.com

    What does it mean to be accountable? How can you create an accountability relationship that helps you succeed? Should you find an accountability partner? Or perhaps join a group? Or is a mastermind right for you? In last week’s Facebook Live, Chloe DiVita, BlogPaws’ COE, tackled… read more


  • Is Speaking the New Writing?

    With the influx of video, now’s the time to start thinking about your on-camera presentation. What does that entail? Content–what you’ll talk about–is important. Tone, authenticity, word choice, voice: Those are all skills you, as a blogger, have developed in your written work. Those same skills carry… read more


  • What Bloggers Must Know About Facebook Branded Content

    What Bloggers Need to Know About Facebook Branded Content Pin

    Recently there’s been a flurry of concern over the new Facebook branded content policies. What does it mean for campaign bloggers? How does it affect what we share on our channel? We understand the concern… and had questions ourselves! So, our COE (Chief of Everything) went… read more


  • BlogPaws: Good, Bad, and Everything Else with Chloe DiVita

    Chloe DiVita Chief of Everything

    Many of you know her as Chloe… that’s C.H.L.O.  no e. Do not say the e. Seriously. It’s not ChloE… other women and girls might pronounce it. As her mother, I chose when she was born to call her CHLO… and we would both like it… read more