How To Build Your Influencer Signature Story… and why you should “Once upon a time…” is a quintessential opening to a story or a fairy tale. When we were children and our parents read us bedtime stories, I’ll bet many of them started like that. “Once… read more
Best practices are best practices for a reason, right? Yes, but you can find misinformation in any area of business, and that includes blogging and the marketing your blog posts. In this post, I will discuss 13 blogging tips that influencers should ignore. Why thirteen? Because it’s… read more
In this post we will cover the basics of mathematics and bookkeeping tips for pet business owners. Now, don’t run away! Believe me: If a math-phobe such as myself can talk about numbers and the basics of bookkeeping for the pet influencer, then you can calm… read more
There has been conversation in the BlogPaws Community recently centered on finding a mentor. Jan Horning of PawBellish asked, “Where can I find a mentor?” This got me wondering how influencers can find mentors or accountability partners… and what they are. There is a difference in… read more
If you want to be an influencer, and who doesn’t, there are steps you can take in both your business and your personal life to help make your influencer status a reality. From writing killer headlines and filling blog posts with information that your readers and… read more
Last week I wrote about the top five reasons to write a press release. This week we will dig into the nitty gritty of how to write a press release. As a former journalist and editor of a local newspaper, and as a former public relations… read more
As entrepreneurs, we’re told to follow our passion. In the BlogPaws pet community, the passion I see centers around the health and welfare of these marvelous animals we call “pets”. In this community, most of us are bloggers. It’s a term that has finally become respectable.… read more
“Hi, my name is Robbi, and I have a pet blogging business.” I can hear the yawns already! Why? Because it’s boring and doesn’t tell a potential client, or an audience at a networking event anything about me, my business, who I truly am, how I… read more
Changing the World – One Amazing Pet Parent at a Time I thought for quite awhile before titling this post “How Your Pet Blog Is Going To Change The World”. I wondered, for a bit, if it should be, “How Pet Blogs Are Going To Change The… read more
Whew! BlogPaws 2016 is over and it’s time to sit back and relax until BlogPaws 2017, right? Wrong! You need to not only “work” the contacts you met in Arizona, but you need to keep in touch with new friends, stay connected with current friends and… read more
