Portland Pet Food Company To Debut Winnie’s Lamb N’ Rice Homestyle Dog Meal
The Highly Anticipated Lamb N’ Rice Recipe Will Debut Alongside A New 4-Pack Variety Multipack Promoting The Benefits Of A Rotational Diet.
PORTLAND, OR – March 25, 2025 – Portland Pet Food Company, the pioneer in fresh human-grade pet meals and treats and one of the fastest-growing wet pet food brands, announced today the upcoming launch of Winnie’s Lamb N’ Rice Homestyle Dog Meal. Perfect for dogs with food sensitivities, the new lamb-based meal secures its position among the category’s top-selling items, bringing an in-demand flavor profile that consumers have been eagerly anticipating. Retailers can offer pet parents a versatile solution that seamlessly integrates into existing feeding routines, either as a complete meal or as a topper, designed to bring back joy to mealtime while keeping mealtime hassle-free. With limited ingredients sourced exclusively within the United States, Portland Pet Food Company holds the highest quality standards consumers demand today.
Named after founder Katie McCarron’s nine-year-old poodle, Winnie, the new meal represents an exciting next chapter for the brand, which began its journey with “Rosie’s” meal in 2015. The new meal maintains the company’s founding formula and mission, demonstrating Portland Pet Food Company’s continued commitment to creating nutritious, human-grade meals for pets.
“Lamb is one of our most requested proteins from both retailers and pet parents,” said Katie McCarron, founder and CEO of Portland Pet Food Company. “Our new Winnie’s Lamb N’ Rice recipe is particularly beneficial for dogs with food sensitivities, as lamb is highly digestible and rich in omega-3 fatty acids that support skin, coat, and joint health.”
Winnie’s Lamb and Rice Dog Meal features U.S. sourced, human-grade lamb, an excellent source of protein rich in omega-3 and omega-6 fatty acids that support brain development, reduce inflammation, and promote heart health. In addition to lamb, the new dog meal includes antioxidant-rich mushrooms. Winnie’s Lamb N’ Rice Dog Meal is perfect for active dogs, food-sensitive pets, or those with allergies to other proteins.
Additionally, the company introduced a new Dog Meal Variety Multipack, giving pet parents the opportunity to provide their dogs with a rotation of nutritious meal options in one convenient package. Rotational feeding introduces variety into a dog’s diet, enhancing nutrition through diverse proteins and ingredients. The new 4-pack variety pack includes Beef, Chicken, Salmon and Pork dog meals. Portland Pet Food Company’s meal pouches simplify this approach—they can be added to existing food and dogs can switch between flavors without the typical transition periods required when changing foods. The multipack increases trade up for retailers, encouraging purchasing multiple for both new consumers or loyal users.
Winnie’s Lamb N’ Rice Dog meal and the new variety packs will be ready to ship to retailers in July. Portland Pet Food Company’s existing line up is available in over 5,500 stores, including Mud Buy, Pet Supermarket, and Whole Foods.
Both products will be showcased at Global Pet Expo in Orlando (March 26-28) in the Pet Sustainability Pavilion, Booth 1146. For more information, visit portlandpetfoodcompany.com.
“We’re proud to create products that are not only good for pets but also for the planet,” continued McMarron. “Our presence in the Pet Sustainability Pavilion reflects our ongoing dedication to reducing our environmental pawprint while creating exceptional nutrition for pets.”
About Portland Pet Food Company
Portland Pet Food Company (PPFC) is a woman-owned and led business in Portland, Oregon that makes human-grade pet food and treats with 100% U.S.-sourced human-grade ingredients. Founded in 2014 by Katie McCarron after discovering the benefits of human-grade food for her aging dog Rosie, PPFC now offers simple recipes with 11 or fewer ingredients and no preservatives. The company serves pets across the U.S., Canada, and parts of Asia. PPFC has earned recognition as a Top 10 Social Steward pet food brand by the Pet Sustainability Coalition and recognized by the Upcycled Food Association Certification while being named among the Top 50 Fastest-Growing Women’s Businesses in 2024.
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CONTACT:
Cassidy Lunney
portlandpetfoodcompany@jessuppr.com