One Lucky Cat or Dog Will Win $25,000 as Chief Taste Officer for Zesty Paws®
Supplement brand’s contest winner will receive prize money, one year’s supply of Zesty Paws® product as an extension of new ‘Flipped Tails’ advertising campaign
ORLANDO, Fla. (April 30, 2025) – Zesty Paws® is calling all four-legged foodies! The award-winning pet supplement brand beloved by besties and trusted by pet parents today launched a contest in search of the brand’s first ever Chief Taste Officer, a role where one dog or cat will become the brand’s ambassador and receive $25,000 and a year’s supply of Zesty Paws® products.
The contest is one element of the Zesty Paws® Flipped Tails campaign – showcasing the perspective of dogs and cats, while celebrating the bond pet parents have with their furry family members.
At the centerpiece of the new campaign are spots that feature pet owners narrating the actions of their furry friends, based on the insight that many pet parents develop a voice that reflects the personality of their pet. The Chief Taste Officer, once selected, will be featured in extensions of the campaign — supported by additional influencer marketing activations.
“Zesty Paws® knows that while we see ourselves as the caretakers, our pets take care of us too – giving us snuggles, loyalty and unconditional love,” said Mafe De Alba-Williams, Director of Growth Marketing for H&H Global North America, parent company of Zesty Paws® “Why not reward them with a prize of $25,000 so they can buy all the toys and treats that their heart desires?”
To enter the Chief Taste Officer contest, pet parents must follow Zesty Paws®(@zestypaws) on Instagram, set their account to public and share an Instagram Reel explaining why their pet should be Zesty Paws’ first ever CTO. All entries must tag @ZestyPaws and include #ZestyPawsContest in the caption. The contest will open on April 30 and close on May 16 at 11:59 p.m. ET.
Video entries should showcase your pet’s personality and favorite activities – zoomies, tricks, snuggles and treats included. Voiceovers from the perspective of your pet are also encouraged. Entries will be judged on cuteness and creativity.
In addition to receiving the Chief Taste Officer title, $25,000 prize and year’s supply of Zesty Paws® products (given as one $1,500 Zesty Paws gift certificate), the winner will also participate in one professional photo and video shoot. For more information on Zesty Paws’ search for a Chief Taste Officer, please visit zestypaws.com/pages/chieftasteofficer.
For more information on Zesty Paws® and its full line of products can be found at ZestyPaws.com.
ABOUT ZESTY PAWS®
At Zesty Paws®, we are wellness nerds with a non-stop obsession for pet wellness – meaning we do the research, sweat the small stuff and skip the junk. The result? Bite-Sized. Pet Science.™ As an award-winning pet supplement brand beloved by besties and trusted by pet parents, helping pets live a Zestful life is more than just a promise, it’s our science-driven method for everything we do. Zesty Paws® is also a member of the National Animal Supplement Council (NASC) and proudly displays the NASC Quality Seal on its products. For more information about Zesty Paws®, you can visit ZestyPaws.com or follow along on social media on our Instagram, Facebook, or TikTok.