Nulo Cold Pressed Answers Shelf-Stable Raw Trend
Fulfills pet parent goal for convenient, superior nutrition
AUSTIN, TX (March 27, 2025) – Pet industry research underscores the growing consumer interest in higher ingredient quality, nutritionally dense and shelf stable pet diets that are minimally processed. Nulo’s novel Cold Pressed product line brings retailers an entirely new, unique ultra-premium product category that affordably resolves a price gap between conventional premium kibble and freeze-dried raw recipes.
Nulo Cold Pressed – the unique shelf stable raw solution
Nulo’s Cold Pressed technology innovation preserves raw nutrition benefits in a safer and more convenient shelf stable format, by chilling raw ingredient blends to 30-degrees then compressing them to form a nutrient dense nugget. The formulation delivers a high meat inclusion food that eliminates the need for less bioavailable starch binders, replacing them with more nourishing ingredients including apple and pumpkin. A low and slow cooking process at 140 degrees for nearly 8 hours (similar to how smokehouses cook proteins) assures the nutritional integrity of raw food ingredients are sustained in a pantry friendly product.
“Cold Pressed is nutritionally comparable to a freeze-dried raw, but it has a much meatier aroma and flavor that dogs crave ,” said Eric Emmenegger, Nulo’s head of product and retail marketing. “We formulated the Nulo Cold Pressed line to exceed consumer expectations on quality nutrition designed to enhance the health and wellbeing of their pet.”
Nulo Cold Pressed category innovation fuels incremental business growth
Pet food industry trends have proved repeatedly that functionally authentic new category innovations like grain free, limited ingredient diets, and now Cold Pressed help drive business growth. Cold Pressed fulfills the role of a distinctive choice with a stronger nutritional delivery story.
Nulo’s Cold pressed line is available in four protein varieties for dogs including beef, salmon, chicken and turkey. The high meat inclusion formula features 85% of animal ingredients by weight and over 95% of that protein is from animal sources. In keeping with Nulo’s high sourcing standards, the line is made with fresh meat only, no rendered meat meals or chicken fat.
Retailers can review the line at Nulo Global EXPO booth #4454.
###
About Nulo:
Nulo is on a mission to fuel the inner athlete in every pet. With a wide range of ultra-premium food formats available in more than 6,500 pet specialty retailers nationwide, Nulo ensures pets enjoy the best in digestive and immune health, skin and coat care, mobility, and weight management. Recognized as one of Forbes Magazine’s “Most Innovative Brands at Retail,” Nulo’s offerings are rich in animal-based proteins and low in carbs, crafted to keep pets thriving alongside their human companions. Founded in 2009 and headquartered in Austin, TX, Nulo continues to inspire pet parents and athletes alike. For more information, visit www.nulo.com.
Contact:
Bob Wheatley
Bob@Emergent-comm.com
Mobile: 312-806-6975