Natural Balance® and Canidae® Unveil Significant Pet Food Innovations at Global Pet Expo 2025
ORLANDO, Fla. – March 24, 2025 – Natural Balance® and Canidae® are set to make a major impact at Global Pet Expo 2025, unveiling more than 100 new and refreshed products designed to meet the changing health and nutrition needs of pets. Attendees can explore these exciting innovations at Booth #214 from March 26-28 at the Orange County Convention Center in Orlando, Florida.
Natural Balance Introduces Two New Dog Product Lines
- Health Protection™: This new line of dry and wet recipes offers dogs whole body health and digestive wellness. Developed with veterinary and nutrition experts, Natural Balance Health Protection dry recipes feature 6-in-1 health support plus prebiotic fiber and live probiotics for digestive health. In addition to providing complete and balanced nutrition, Health Protection combines premium ingredients, such as real meat as the first ingredient, while offering pet parents exceptional value.
- Specialized Nutrition™: This new line of dry and wet recipes features targeted health support, backed by science. Natural Balance Specialized Nutrition formulas were developed with veterinary and nutrition experts to give dogs research-backed nutrition utilizing natural ingredients with 23 added vitamins and minerals. Each formula references scientific white papers from accredited institutions to inform optimal nutrient levels to deliver targeted support for specific health benefits. These formulas provide health solutions without the unwanted ingredients pet parents actively avoid, like by-products and corn-based fillers.
Natural Balance Launches New Cat Offerings
- Ultra Protein™ (Coming Soon): Natural Balance Ultra Protein was formulated specifically for cats with veterinary and nutrition experts to maximize protein, taste, and nutrition for even the pickiest eaters. Each delicious bite is made with protein-rich organ meat to give cats the energy and taste they crave. Ultra Protein dry recipes are packed with 40% protein to maximize strength, energy, and premium taste.
- Ultra Protein+ ™ (Coming Soon): Ultra Protein Plus wet and dry recipes are made with protein-rich organ meat for premium taste. Each bite is enhanced with essential nutrients such as prebiotic fiber, omega fatty acids, antioxidant vitamins and minerals to support adult cats’ unique needs in digestion, skin and coat, and immune health.
Canidae Expands All Life Stages with New Sublines for Multi-Dog Households
In August 2024, Canidae re-launched its All Life Stages product line with real meat as the first ingredient, delivering superior nutrition at a new, lower price point. All Life Stages offers great nutrition and value to multi-dog families, providing a simple “one bag” solution for the whole pack. The latest expansion introduces:
- All Life Stages High Protein for Active Dogs: These new dry dog recipes offer a unique combination of 30% protein for strength and 20% fat for energy to support muscle development and fuel metabolism for energy. This offering is ideal for active and working dogs of all ages, breeds, and sizes.
- All Life Stages Chunky Stew Toppers: The perfect way for pet parents to add taste, variety, and hydration to their dog’s bowl, All Life Stages Chunky Stew Toppers feature hearty chunks of real meat and vegetables in a savory broth. Offered in three different recipes with chicken or beef as the #1 ingredient, these can be enjoyed by dogs of all ages, breeds, and sizes.
“At Ethos Pet Brands, our guiding principle is to be a trusted partner for pet parents, providing health and nutrition solutions for the pets we all love,” said Greg Shearson, Chief Executive Officer of Ethos Pet Brands, the parent company of Natural Balance and Canidae. “We are committed to delivering high-quality pet nutrition that meets the evolving needs of the pet community. These effective new products, found only in pet specialty, reflect what pet parents want today.”
Natural Balance and Canidae products are available at independent pet specialty store locations, as well as PetSmart, Petco, Pet Supplies Plus, Amazon, and Chewy. Visit naturalbalanceinc.com or canidae.com for details.
To speak with a representative from Ethos Pet Brands at Global Pet Expo 2025, please contact hmcgraw@fwv-us.com to coordinate an interview.
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About Ethos Pet Brands
Ethos Pet Brands is the parent company of Natural Balance® Pet Foods and Canidae® Pet Food Company. With a focus on premium pet food, Ethos Pet Brands is dedicated to delivering the highest-quality nutrition for pets. “Ethos,” the original and long-standing name of Canidae’s manufacturing facility in Brownwood, Texas, reflects both companies’ character, honesty, and integrity. Opened in 2012, the state-of-the-art facility now manufactures products for both Natural Balance and Canidae. For more information on Ethos Pet Brands, please visit LinkedIn.com/Company/Ethos-Pet-Brands.
About Natural Balance®
Founded in 1989, Natural Balance® is a premium pet specialty brand with a complete offering of pet foods for both dogs and cats. The Natural Balance product line comprises over 100 dog and cat food and treat varieties, including Limited Ingredient, Health Protection™, and REWARDS. Natural Balance delivers quality, safety-tested food in every bag. Their Feed with Confidence™ program provides comprehensive, on-demand safety testing data to help eliminate wonder or worry. Their team of Registered Veterinary Technicians is available via online chat and phone to answer questions and ease concerns. Visit www.naturalbalanceinc.com for more information.
About Canidae®
From the first truckload of food delivered to the latest batch of pet food cooked in their pet nutrition plant in Brownwood, Texas, Canidae’s story is one to be proud of. Canidae® was founded in 1996 by two pet owners who knew they could make pet food better. Better nutrients. Better flavor. Better for our dogs and cats and better for us all. They’ve been committed to quality ever since. That commitment is upheld today in more than just their nutrient-rich, premium pet food. It inspires everything they do, from the land they harvest and the farmers they work with, to the people they employ and the local pet food stores they partner with. All of Canidae’s products are vet-reviewed, high-quality, and perfectly balanced for optimal health at an affordable price point with no fillers, artificial flavors, or artificial preservatives. Canidae is partnering with US farmers and green technology companies to bring new, sustainable practices to pet food including lowering pesticide use, reducing runoff, and adopting regenerative farming practices. For more information on Canidae, please visit www.canidae.com.